NEWARK, DEL, Oct. 23, 2023 (GLOBE NEWSWIRE) -- The global digital experience platform (DXP) market value is expected to reach US$ 9,089.4 million in 2023. Over the assessment period, global demand for digital experience platforms is anticipated to increase at 13.8% CAGR. By 2033, total market size is projected to reach US$ 33,213.2 million.
Several factors are expected to drive the digital experience platform demand during the forecast period. These include growing demand for digital transformation, rising need for improving customer experience, and adoption of emerging technologies.
A digital experience platform (DXP) is the preferred solution for businesses to create, manage, deliver, and optimize digital experiences across various digital touchpoints. These include websites, mobile apps, social media, and more. A key factor driving its high demand is its design to help businesses deliver seamless and engaging digital experiences to their customers, employees, partners, and other stakeholders.
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E-commerce businesses have recognized the importance of delivering exceptional digital experiences to attract and retain customers in a highly competitive market. As a result, they are inclined towards using digital experience platforms. DXPs are crucial in enabling retailers to enhance their online shopping experiences and drive business growth.
In the digital age, customers expect seamless and engaging online shopping experiences. DXPs provide retailers with the tools to design visually appealing, user-friendly, and intuitive interfaces that enhance the shopping journey. These platforms allow dynamic content, interactive product displays, and personalized recommendations, creating an immersive customer experience.
With businesses undergoing digital transformation initiatives, DXPs are expected to play a key role in these efforts. They can help businesses automate processes, streamline operations, and enhance customer service. This will create lucrative growth opportunities for DXP companies.
Increasing adoption of emerging technologies like AI and ML into DXPs allows companies to create more personalized and immersive experiences. This is expected to boost the target market during the forecast period.
Legacy systems must often be designed to integrate easily with modern technologies and APIs. As a result, integrating a DXP with such systems can take time and effort. Seamless integration may help deliver a unified and consistent digital experience across all channels.
As the industry continues to expand and integrate financial services into various non-financial platforms, it faces challenges related to safeguarding sensitive data, ensuring the confidentiality of financial information, and maintaining a uniform framework for seamless integration.
Vendors emphasize intuitive user interfaces, responsive design, and smooth navigation to ensure businesses can quickly build and manage digital experiences without requiring extensive technical expertise. The organizations use a multitude of tools and systems to manage various aspects of their operations.
Key Takeaways from the Digital Experience Platform (DXP) Market:
- The global DXP market is expected to reach a valuation of US$ 33,213.2 million by 2033.
- Based on deployment, the cloud-based DXP segment is estimated to hold 1% market share in 2023.
- By industry, the finance segment is expected to progress at a higher CAGR of 8%.
- The United States market is set to thrive at 8% CAGR between 2023 and 2033.
- China is estimated to reach a valuation of US$ 2,653.8 million by 2033.
- Germany is expected to register a CAGR of 3% CAGR.
- Revenue in Brazil is predicted to reach US$ 663.4 million by 2033.
- India DXP market is anticipated to surge at a CAGR of 7% through 2033.
"Rapid penetration of digitalization and growing focus on improving customer experiences are expected to create growth prospects for the global digital experience platform industry. To capitalize on emerging opportunities, key companies are expected to upgrade their portfolios and integrate novel technologies.” - says Sudip Saha, Managing Director and Co-Founder at Future Market Insights.
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Who is Winning?
In the evolving digital landscape, vendors are continually investing in enhancing their DXP offerings with new features, integrations, and capabilities. Staying at the forefront of technological advancements allows vendors to attract businesses seeking the latest solutions.
Companies that offer seamless integration across multiple channels such as web, mobile, social media, email, and more are appealing to businesses aiming for a consistent user experience across various touchpoints.
Companies emphasize intuitive user interfaces, responsive design, and smooth navigation to ensure that businesses can easily build and manage digital experiences without requiring extensive technical expertise. The organizations use a multitude of tools and systems to manage various aspects of their operations. These include customer relationship management (CRM) systems, enterprise resource planning (ERP) software, marketing automation platforms, analytics tools, and more. DXPs seamlessly integrate with these systems to ensure a smooth flow of data between different departments and functions.
Recent Developments:
- In June 2022, Tata Cliq collaborated with Salesforce for a customer experience platform.
Scope of the Report:
| Attribute | Details | |
| Estimated Market Value (2023) | US$ 9,089.4 million | |
| Projected Market Value (2033) | US$ 33,213.2 million | |
| Anticipated Growth Rate (2023 to 2033) | 13.8 | % |
| Forecast Period | 2023 to 2033 | |
| Historical Data Available for | 2018 to 2022 | |
| Market Analysis | US$ Million for Value | |
| Key Countries Covered | Germany, Italy, France, United Kingdom, Spain, BENELUX, Russia, Rest of Europe. | |
| Key Segments Covered | Deployment, Enterprise Size, Industry, and Country. | |
| Key Companies Profiled |
| |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives | |
More Insights Available:
Future Market Insights (FMI), in its new offering, presents an unbiased analysis of the global digital experience platform (DXP) market presenting historical data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.
The study reveals market projections based on deployment (cloud-based, web-based, and on-premise), enterprise size (small offices (1 to 9 employees), small enterprises (10 to 99 employees), medium-sized enterprises (100 to 499 employees), large enterprises (500 to 999 employees), very large enterprises (1,000 + employees)), industry (finance, manufacturing & resources, distribution services, services, public sector, infrastructure), and region (North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia and Pacific, and Middle East and Africa).
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Digital Experience Platform (DXP) Market Segmentation:
By Deployment:
- Cloud-based
- Web-based
- On-premise
By Enterprise Size:
- Small Offices (1 to 9 employees)
- Small Enterprises (10 to 99 employees)
- Medium-sized Enterprises (100 to 499 employees)
- Large Enterprises (500 to 999 employees)
- Very Large Enterprises (1,000 + employees)
By Industry:
- Finance
- Banking
- Insurance
- Investment/Securities
- Manufacturing & Resources
- Discrete Manufacturing
- Process Manufacturing
- Resources Industries
- Agriculture
- Distribution Services
- Retail
- Wholesale
- Transportation/Logistics services
- Warehousing & Storage
- Shipping
- Services
- IT/Professionals Services
- Cloud Service Providers
- Media & Entertainment
- Travel & Hospitality
- Legal Services
- Public Sector
- Government
- Education
- Healthcare
- Aerospace & Defense
- Non-Profit
- Infrastructure
- Telecom
- Data Centers
- Energy & Utilities
- Building & Construction
By Region:
- North America
- Latin America
- East Asia
- South Asia & Pacific
- Western Europe
- Eastern Europe
- Central Asia
- Russia & Belarus
- Balkan & Baltics
- Middle East & Africa
Author By:
Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with credible solutions and constantly makes a buzz in the media with his thought leadership. His vast experience in market research and project management across verticals in APAC, EMEA, and the Americas reflects his growth-oriented approach to clients.
He is a strong believer and proponent of innovation-based solutions, emphasizing customized solutions to meet one client's requirements at a time. His foresightedness and visionary approach recently got him recognized as the ‘Global Icon in Business Consulting’ at the ET Inspiring Leaders Awards 2022.
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