Covina, Oct. 26, 2023 (GLOBE NEWSWIRE) -- Kombucha is a fermented tea beverage that has gained popularity in recent years due to its potential health benefits and unique flavor profile. It is made by fermenting sweetened tea with a symbiotic culture of bacteria and yeast (SCOBY), which converts the sugar into alcohol and organic acids.
Due to its congruence with health and wellness trends, its distinctive flavor options, and its status as a non-alcoholic, plant-based, and low-sugar alternative, the future of the kombucha business is positive. Kombucha manufacturers are likely to take advantage of these trends as customer preferences continue to change and create cutting-edge products that appeal to a variety of tastes and preferences, which will help the kombucha market expand.
Key Highlights –
- In February 2022, Remedy, a UK-based kombucha company, announced the addition of a brand-new flavor to its lineup. On World Kombucha Day, Remedy Kombucha Wild Berry is available just in time to celebrate the fizzy beverage.
Analyst View –
There is an increasing demand for natural, functional beverages as people place more emphasis on their health and wellness. With its probiotics and possible benefits for digestive health, kombucha fits in with these trends. The non-alcoholic beverage kombucha appeals to individuals looking for a drink with a similar richness of flavors and a pleasurable drinking experience as typical alcoholic beverages.
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Detailed Segmentation:
| Attribute | Details |
| Base year for estimation | 2020 |
| Forecast period | 2020 – 2030 |
| Market representation | Revenue in USD Million & CAGR from 2020 – 2030 |
| Market Segmentation | By Type- Original/Regular, Flavored By Distribution Channel- Supermarket/Hypermarket, Health Store, Convenience Store and Online Channel |
| Regional scope | North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa |
| Report coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
The prominent player operating in the kombucha market includes:
- GT’s Living Foods
- PepsiCo Inc. (Kevita)
- Health-Ade
- Humm Kombucha LLC
- Hain Celestial
- Brew Dr. Kombucha
- Kombucha Wonder Drink
- Revive Kombucha
- Makana Beverages Inc.
- NessAlla Kombucha.
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Key trends in the Kombucha market:
- Health and Wellness Focus: Kombucha is often perceived as a healthier alternative to traditional sugary sodas. Consumers are drawn to Kombucha's probiotic content and potential digestive health benefits. This trend aligns with the broader wellness movement.
- Flavor Innovation: Kombucha manufacturers are continuously experimenting with new and unique flavors. This trend caters to consumers looking for exciting and diverse taste experiences. Expect to see kombuchas in flavors ranging from classic fruit blends to exotic and herbal infusions.
- Low Sugar and Functional Varieties: As consumers become more health-conscious, there's a growing demand for low-sugar or no-sugar-added Kombucha options. Additionally, functional Kombucha varieties, which incorporate ingredients like adaptogens, herbs, or CBD, are gaining popularity for their potential health benefits.
- Sustainability and Packaging: Sustainability is a crucial trend in the beverage industry, including the Kombucha market. Manufacturers are increasingly using environmentally friendly packaging, such as glass or recyclable materials, to minimize their ecological footprint.
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