Dublin, Nov. 22, 2023 (GLOBE NEWSWIRE) -- The "Uncovering C-Beauty: Growth Strategies and Market Outlook" report has been added to ResearchAndMarkets.com's offering.
C-beauty brands outperformed the market in China in the last five years, particularly in skin care and colour cosmetics. Benefiting from strong digital capabilities and marketing strategies, C-beauty is winning younger consumers. However, the challenges facing C-beauty brands are how to build solid competitiveness for sustainable growth. Expansions of C-beauty brands to fragrances and overseas will bring them to compete with foreign brands in the broader market on an equal footing.
The global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Key Findings
C-beauty brands overall outperform the market in China in the last five years
C-beauty brands have seen strong growth in beauty and personal care in China. Among the top 20 brands in colour cosmetics, the portion of the retail value of C-beauty brands doubled from 14% to 26% between 2017 and 2022. C-beauty brands like Winona, Proya, and Florasis thanks to their strong digital capabilities and the rising e-commerce penetration in China.
Confluence of five factors supports the rise of C-beauty brands
A group of factors has accelerated the boom in C-beauty brands in the market. A mature industry supply chain, changing consumer awareness, a highly developed digital landscape, the availability of sufficient talent, and government and capital market investment have contributed to the increase in the number and quality of C-beauty brands in China.
C-beauty brands seek solid competitiveness to extend the lifecycle
After rapid growth, a significant challenge for C-beauty brands is maintaining their performance and finding a second growth curve for a solid market position. C-beauty brands seek future growth in areas like R&D, brand value communication, and premiumisation.
C-beauty brands will compete with foreign brands in the broader market
Expansions of C-beauty brands to fragrances and overseas will bring them to compete with foreign brands in the broader market on an equal footing. However, the country-based label of beauty brands will gradually play a minor role when consumers purchase; only the products with substantive innovations will win the market.
Product coverage:
Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Key Topics Covered:
The rise of C-beauty
- Rising e-commerce penetration in China boosts the growth of C-beauty brands
- C-beauty companies’ ranking climbs in colour cosmetics and facial skin care over 2017-2022
- C-beauty brands are mainly priced at a mass (under USD30) price point
- Confluence of five factors behind the rise of C-beauty
- C-beauty brands improve product quality to tear off “dupe” labels
- C-beauty brands act rapidly and flexibly to meet consumers’ volatile needs
- Consumer education on ingredients and claims enables C-beauty to target consumer concerns
- Synergy of digital-native brands and digital-native consumers maximises C-beauty’s growth
C-beauty seeks to diversify growth capacities
- C-beauty brands will need solid competitiveness to extend the lifecycle
- Competitive R&D and product quality are the keys to C-beauty’s sustainable growth
- Embedding social values to the communication strategy helps Proya’s transformation
- With mass market appearing at saturation, C-beauty companies target premiumisation
Future outlook and implications
- “C-scent” emerges with China consumers’ growing demand for sophisticated lifestyles
- C-beauty brands actively explore expansions overseas
- C-beauty has not yet developed as an influential label in the minds of global consumers
- G lobal awareness of C- beauty is growing, but its association with innovation falls short
- Implications for international beauty and personal care companies
For more information about this report visit https://www.researchandmarkets.com/r/6wudbk
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