Newark, Dec. 04, 2023 (GLOBE NEWSWIRE) -- The Brainy Insights estimates that the USD 112.6 billion western wear market will reach USD 185.1 billion by 2032. The phrase "western wear" refers generally to the clothing worn in western cultures. This comprises western clothing for cowboys and cowgirls, such as hats, trousers, and boots; chaps; long-sleeved shirts made of leather or denim, known as "westerns"; and belts. All of the buckles in western wear have initials or other insignia on them. Clothing of materials woven with threads primarily generated from animal hair is considered fashion wear. Their stitching technique is used for trimming, tooling, and embellishments, which sets them apart. Positive influences on the worldwide western wear business include population growth, the expansion of the e-retail sector, rising consumer disposable income, and an increase in end-user fashion consciousness. Western clothing was once limited to urban areas alone, but demand is rising everywhere because of fast globalisation, rising brand recognition, and a wider consumer base. Social media trends mostly drive the global market for western clothing because younger people who care about fashion utilise this medium. Trendsetters such as celebrities, fashion bloggers, and social media platforms are responsible for fluctuations in western wear trends.
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Report Coverage Details Western Wear Market
| Report Coverage | Details |
| Forecast Period | 2023–2032 |
| Base Year | 2022 |
| Market Size in 2022 | USD 112.6 Billion |
| Market Size in 2032 | USD 185.1 Billion |
| CAGR | 5.1% |
| No. of Pages in Report | 239 |
| Segments Covered | Type, Distribution Channel, End-User |
| Drivers | Rising usage of e-commerce platforms |
| Opportunities | Increasing celebrity influence |
| Restraints | Highest cost of branded cloth |
Key Insights on
Asia Pacific to account for the largest market size during the forecast period.
Asia Pacific is expected to have the essential western wear market share. The influence of celebrities, particularly in nations like Australia and India, growing social media popularity, e-commerce expansion, and growing fashion consciousness determine regional market patterns. The size of the western wear market in the region is further increased by rising disposable income and successful marketing partnerships.
The casual segment dominated the market with the most significant revenue of USD 63.05 billion.
The casual segment dominated the market with the most significant revenue of USD 63.05 billion. Due to the COVID-19 pandemic, work-from-home (WFH) lifestyles and travel restrictions have resulted in a marked increase in the requirement for casual and comfortable apparel, which has driven the segment's growth.
The online platforms segment dominated the market with the most significant revenue of USD 32.65 billion.
The online platforms segment dominated the market with the most significant revenue of USD 32.65 billion. Customers may easily order western clothing from top brands on internet platforms, all from the convenience of their homes. The collection is rather large. Western wear is frequently used for sales and advertising on online platforms since they provide consumers with quick delivery options and a large selection of stylish clothing produced from premium fabrics.
The women segment dominated the market with the most significant revenue of USD 46.16 billion.
The women segment dominated the market with the most significant revenue of USD 41.16 billion. Globally, the ratio of working-class women is quickly increasing, and it is well known that the number of women in the workforce is rising across all industries, including senior administration, management, law, and other fields. The demand for western clothing is rising due to the increase in working females with high-spending incomes. During the projected period, these are the main factors that would propel the expansion of the women's segment in the global market.
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Market Dynamics:
Drivers: Increasing penetration of social media
Social media trends mostly drive the global market for western clothes because younger people who care about fashion utilise this medium. Trendsetters such as celebrities, fashion bloggers, and social media platforms are responsible for fluctuations in western wear trends. Fashion trends like the Yellowstone effect, which originated from the television programme, have permeated the market, increasing the popularity and allure of western wear for customers. The market share of western wear is being driven by the impact of celebrities and the increasing fashion sense of the populace.
Restraint: High cost of branded clothes
The rising cost of branded clothes, shifting consumer preferences, and a need for raw materials are expected to stifle the growth of the western wear industry.
Opportunity: Rising usage of e-commerce platforms
Due to the convenience of use and straightforward nature of e-commerce platforms, the industry is witnessing a surge in potential due to this trend. Customers have a wide range of options to find the ideal ensemble. Western wear is growing in popularity due to buyers' ability to compare items from many brands at various price points, which enhances the purchasing experience. Therefore, the market's growth is anticipated to be driven by the increasing penetration of e-commerce platforms.
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Some of the major players operating in the western wear market are:
● Forever21 Inc.
● Marks & Spencer Plc
● crema diesel spa
● Hennes & Mauritz AB (H&M)
● Bestseller (Vero Moda)
● Benetton Group
● Inditex SA(Zara)
● Aditya Birla Fashion and Retail Ltd. (ABFRL)
● MANGO BCN
● GAP Inc.
Key Segments cover in the market:
By Type:
● Formal
● Casual
By Distribution Channel:
● Specialty Stores
● Hypermarkets
● Online Platforms
● Supermarkets
● Brand Outlets
By End-User:
● Kids
● Men
● Women
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About the report:
The global western wear market is analyzed based on value (USD billion). All the segments have been analyzed on a worldwide, regional, and country basis. The study includes the analysis of more than 30 countries for each part. The report offers an in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining critical insight into the market. The study includes Porter's five forces model, attractiveness analysis, raw material analysis, supply, and demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.
About The Brainy Insights:
The Brainy Insights is a market research company, aimed at providing actionable insights through data analytics to companies to improve their business acumen. We have a robust forecasting and estimation model to meet the clients' objectives of high-quality output within a short span of time. We provide both customized (clients' specific) and syndicate reports. Our repository of syndicate reports is diverse across all the categories and sub-categories across domains. Our customized solutions are tailored to meet the clients' requirements whether they are looking to expand or planning to launch a new product in the global market.
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