Dublin, Jan. 24, 2024 (GLOBE NEWSWIRE) -- The "In-Game Advertising Global Market Report 2024" report has been added to ResearchAndMarkets.com's offering.
The global in-game advertising market is poised to experience a significant growth spurt, projected to reach a remarkable $15.92 billion by 2028, according to the report. Amid this surge, analysts attribute the success to a combination of advanced advertising technologies, the development of the global gaming industry, and an expanding base of gamers worldwide.
The industry witnessed a notable upswing, climbing from $8.84 billion in 2023 to an anticipated $9.89 billion in 2024, marking an impressive compound annual growth rate (CAGR) of 11.9%. The future holds even more promise, with expectations of growth at a CAGR of 12.6% until 2028.
- The rising popularity of mobile gaming and advancements in targeted advertising play pivotal roles in the market's expansion.
- Dynamic in-game ad insertion (IGAI) offers unparalleled engagement, tapping into the steadily increasing smartphone user base, which stands as a powerful driver for market growth.
- Strategic brand partnerships, interactive ad formats, and the burgeoning esports phenomenon are emerging as significant trends set to redefine advertising within gaming landscapes.
Regional Market Insights and Technological Innovations Fuel Growth
North America maintains its dominance as the largest region in the market, while other geographical markets such as Asia-Pacific, Western Europe, and Eastern Europe show promising expansion. Companies across the globe are leveraging strategic partnerships and acquisitions to fortify their presence and capitalize on the market's potential.
Product Innovation and Strategic Collaborations
Cutting-edge solutions and inventive ad formats are shaping the industry, offering gamers compelling and less intrusive advertising experiences. Major industry players focus on developing technologies to integrate ads naturally into the gaming environment, resembling real-world advertising scenarios.
One such significant partnership includes an Israel-based in-game advertising platform and a renowned French mobile games company, paving the way for non-intrusive advertisements in a highly rated open-world action game.
Fueling the Competitive Edge in Global Gaming
The in-game advertising sector is further characterized by a host of major companies vying for market share through innovative solutions targeting a diverse and engaged audience across gaming platforms. Mobile, consoles, and computing platforms host a range of ad types, from static and dynamic ads to advergaming, each serving to enrich the user experience and offer targeted outreach to advertisers.
The Comprehensive Market Report Analysis
The market research report lays out in-depth analysis and forecasting of the in-game advertising market, providing insights into the current and future landscape of the industry. It encompasses market segmentation, opportunities, trends, and predictions essential for stakeholders within the gaming and advertising sectors.
This elaborate market analysis stands as an invaluable resource for enterprises seeking a thorough understanding of the in-game advertising market dynamics. The report illuminates the pathways for revenue generation through in-game advertising and taps into the potential for unprecedented market growth in the upcoming years.
The full report delves into the following:
- Detailed market segments and sub-segments
- Competitive landscape and market shares of leading companies
- Geographical market distribution and growth forecasts
- Emerging trends and potential market opportunities
The in-game advertising market continues to evolve at a rapid pace, offering expansive opportunities for market players and advertisers to engage with a globally connected audience. Through innovative advertising solutions, brands can explore new horizons of interaction and engagement within the dynamic world of gaming.
A selection of companies mentioned in this report includes:
- Anzu Virtual Reality Ltd
- Electronic Arts Inc
- MediaSpike Inc
- ironSource Ltd
- Motive Interactive Inc
- Playwire LLC
- RapidFire Inc.
- WPP plc
- Activision Blizzard Media Ltd
- Blizzard Entertainment Inc
- AdInMo Ltd
- Flurry Inc.
- Bidstack Ltd
- HotPlay Co Ltd
- Double Fusion Limited
- Giftgaming Ltd
- Adscape International LLC
- Admix Foods Private Limited
- Adverty AB
- Azerion Group N.V.
- GameInfluencer
- Gameloft SA
- Google Inc
- mKhoj Solutions Private Limited
- Kargo Global Ltd
- Kool Things
- Tracxn Technologies Private Limited
- LoopMe Ltd
- MobileFuse LLC
- Nativex LLC
For more information about this report visit https://www.researchandmarkets.com/r/2ry97z
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