Poland Ecommerce Market Report 2024, Featuring bonprix, Terg's Media Expert, Zalando, zooplus, Bolt Food, Glovo, Pyszne, Too Good To Go, Uber Eats, iTaxi, mytaxi, Rainbow Tours and Travelplanet


Dublin, June 24, 2024 (GLOBE NEWSWIRE) -- The "Poland Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q1 2024 Update" report has been added to ResearchAndMarkets.com's offering.

The E-commerce market in Poland is expected to grow by 10.48% on annual basis to reach US$36.4 billion in 2024, growing steadily over the forecast period, recording a CAGR of 8.97% during 2024-2028. The E-commerce Gross Merchandise Value in Poland will increase from US$33 billion in 2023 to reach US$51.4 billion by 2028.

The report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in Poland. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Poland.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in Poland.

Companies Featured

  • bonprix
  • Euro - Net's euro.com.pl
  • Terg's Media Expert
  • Zalando
  • zooplus
  • Bolt Food
  • Glovo
  • Pyszne
  • Too Good To Go
  • Uber Eats
  • iTaxi
  • mytaxi
  • Rainbow Tours
  • Travelplanet.pl

Report Scope

This report provides a detailed data-driven look at the Poland Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Poland Ecommerce Market Size and Future Growth Dynamics

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Gross Merchandise Volume Trend Analysis

Poland User Statistics and Ratios of Key Performance Indicators

  • User Statistics
  • Card Abandonment Rate and Product Return Rate
  • Ecommerce Per Capita and GDP Per Capita
  • GDP Per Capita Trend Analysis

Poland Ecommerce Market Share by Key Players

  • Poland Retail Shopping Ecommerce Market Share by Key Players (Amazon, Coles, Kmart, Myer, Woolworths)
  • Poland Travel Ecommerce Market Share by Key Players (Expedia, Lux Group, Shebah, Uber Taxi, Webjet)
  • Poland Food Service Ecommerce Market Share by Key Players (Deliveroo, Doordash, Menulog, OpenTable, Uber Eats)

Poland Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis

  • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
  • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
  • Online Food Service (breakdown by aggregators, direct to consumer)
  • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
  • Healthcare and Wellness
  • Technology Products and Services
  • Other segments

Poland Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

  • Platform to Consumer
  • Direct to Consumer
  • Consumer to Consumer

Poland Ecommerce Market Share by Travel and Hospitality Sales Channel

  • Market Share by Travel and Hospitality Sales Channel
  • Aggregator App - Gross Merchandise Value Trend Analysis
  • Direct to Consumer - Gross Merchandise Value Trend Analysis

Poland Ecommerce Market Size and Forecast by Online Food Service Sales Channel

  • Aggregator App
  • Direct to Consumer

Poland Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028)

  • Website Based
  • Live Streaming

Poland Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis

  • Cross Border
  • Domestic

Poland Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis

  • Mobile
  • Desktop

Poland Ecommerce Market Size and Forecast by Operating System

  • iOS/macOS
  • Android
  • Other Operating Systems

Poland Ecommerce Market Size and Forecast by City

  • Tier 1
  • Tier 2
  • Tier 3

Poland Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028)

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Cash
  • Other Digital Payment

Poland Ecommerce Consumer Demographics

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

For more information about this report visit https://www.researchandmarkets.com/r/s8gtbl

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