Dublin, June 28, 2024 (GLOBE NEWSWIRE) -- The "Organic Social Strategies That Work: Brands Prioritize Community-Building, Social Search, and Comments Sections" report has been added to ResearchAndMarkets.com's offering.
Organic marketing is experiencing a comeback on social media. The resurgence is due to trends like community-building and social search that are helping brands resonate with audiences.
Social marketers are using organic tactics to build engagement as consumers spend more time in ad-light environments. Community-building, social search, and even commenting will become more important in 2024.
Key Question: How can marketers build effective organic marketing strategies and communities in 2024?
Key Stat: This year, over a third (36%) of marketers worldwide plan to increase investments in brand-building - which often involves organic tactics - up from 31% in 2023, per WARC.
Key Report Features:
- 3 Exportable files for easy reading, analysis and sharing
- 7 Charts - Reliable data in simple displays for presentation and quick decision making
- 5 Insights from industry and company leaders.
Key Topics Covered:
- Executive Summary
- Organic tactics are helping brands craft holistic social media strategies
- Several factors are driving organic marketing's comeback
- Community-building is now core to social strategies
- Social search is putting more focus on SEO
- Brands are embracing ad-free features on social media, like comments and DMs
- Takeaways for social marketers
- Sources
- Media Gallery
Key Data
- Increased Investment in Brand vs. Performance Marketing Over the Next Year According to Marketers Worldwide, 2022-2024 (% of respondents)
- About Half of Customers Say They Engage With Brands Via Online Communities
- State of Dedicated Online Brand Community According to Marketers Worldwide, Nov 2023 (% of respondents)
- Gen Z Prefers Social Media Over Search Engines When Looking Up Brands
- Commenting Is The Most Preferred Social Feature Among US Adults
- Future Channels Used for Marketing by CMOs and Executives Worldwide to Engage With Customers, by Frequency, Oct 2023 (% of respondents)
- Consumers Expect Prompt Responses From Brands on Social When It Comes to Customer Support
For more information about this report visit https://www.researchandmarkets.com/r/dgii3j
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Attachment
