Alcoholic Drinks in Mexico - Retail Sales Data for 2019-2023 and Market Projections through 2028


Dublin, Aug. 01, 2024 (GLOBE NEWSWIRE) -- The "Alcoholic Drinks in Mexico" report has been added to ResearchAndMarkets.com's offering.

The Mexican economy registered growth of just over 3% throughout 2023 in real terms and with seasonally adjusted figures, according to information from the National Institute of Statistics and Geography (Inegi). Although this was the second consecutive year of economic growth above 3%, this increase was more moderate, since in 2021 and 2022, the Mexican economy reached rates of 6% and 4% respectively.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Key Topics Covered

EXECUTIVE SUMMARY

  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND

  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Number of On-trade Establishments by Type 2017-2023

TAXATION AND DUTY LEVIES

  • Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Outlook

MARKET INDICATORS

  • Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

BEER IN MEXICO

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Sales of beer decrease as consumption sees normalisation
  • Huge investments in production capacity benefit domestic premium lager, to the detriment of imported premium lager
  • Sales of non alcoholic beer rise, capturing young adults and female consumers

PROSPECTS AND OPPORTUNITIES

  • Sales of beer expected return to growth, but will be challenged by water scarcity
  • Flavoured/mixed lager may grow further due to products with a Mexican flavour
  • Non alcoholic beer set to expand due to consumers' pursuit of a healthier lifestyle

CATEGORY BACKGROUND

  • Lager price band methodology
  • Lager by Price Band 2023
  • Number of Breweries 2018-2023

CATEGORY DATA

WINE IN MEXICO

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Wine consumption posts a third consecutive year of growth, fuelled by local production
  • Climate change hampers sales of imported wines in Mexico
  • Vermouth sees good results as it captures wine and beer consumers

PROSPECTS AND OPPORTUNITIES

  • Wine production's vulnerability to the effects of climate change may contribute to a slowdown in growth in the coming years
  • Water shortages may be an obstacle to the development of local wines
  • Online sales set to gain ground in premium wine offerings

CATEGORY DATA

SPIRITS IN MEXICO

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Sales of spirits decline, following a reduction in celebrations and social gatherings
  • Premium higher-quality options continue driving value growth
  • Casa Cuervo leads spirits, with a focus on Mexican spirits

PROSPECTS AND OPPORTUNITIES

  • Maturity of tequila (and mezcal) may leave space for the development of whiskies, vodka, and English gin
  • Premium offerings will play a major role in the coming years
  • Non alcoholic spirits yet to be explored by consumers

CATEGORY BACKGROUND

  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Benchmark Brands 2023

CATEGORY DATA

CIDER/PERRY IN MEXICO

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Cider shows low growth, partly driven by affordability
  • Consumption is concentrated in the Christmas season and New Year's Eve
  • Healthier lifestyles drive further growth for non alcoholic cider, from a low base

PROSPECTS AND OPPORTUNITIES

  • Strongbow, Sidra Posdata, and artisanal cider might offer an opportunity for on-trade development
  • Concentration, and focus on other categories may restrain the further development of cider/perry
  • Still and sparkling wine may also threaten the further growth of cider/perry

CATEGORY DATA

RTDS IN MEXICO

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Sales of RTDs continue escalating, driven by innovation and high advertising budgets
  • Sales of hard seltzers, which are perceived by consumers to be "healthier", continue growing
  • Caribe Cooler and Topo Chico lead sales of hard seltzers

PROSPECTS AND OPPORTUNITIES

  • Sales of RTDs projected to grow through convenience stores which provide cold storage
  • Retail e-commerce expected to gain share in key urban areas
  • Cannabis RTDs enter the market with the aim of widening the consumer base

CATEGORY DATA

For more information about this report visit https://www.researchandmarkets.com/r/qi9rh4

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