Dublin, Aug. 21, 2024 (GLOBE NEWSWIRE) -- The "Probiotics and Botanicals: The Next Healthy Food in Asia" report has been added to ResearchAndMarkets.com's offering.
Probiotics and botanicals are rising "super ingredients", with potential to propel health and wellness proposition of packaged food in Asia. The role of fermentation and cultured foods in Asia is helping to increase the acceptance of probiotics in food, while the emerging understanding of their benefits beyond digestive health offers potential to tap into other health benefit claims. Botanicals also have a role to play In addressing emotional wellness, through a healthy indulgence positioning.
Key Findings
Natural ingredients to play a bigger role in food as preventative medicine
Naturally functional solutions have long been linked to herbal/traditional remedies in Asia, but with evolving health awareness, it is opportune to apply them beyond supplements and vitamins, to functional food. Consumers will also benefit from a greater variety of options for preventative health foods through everyday diets.
The current adoption and reputation of probiotics in Asia have paved the way, and offer differentiation
There is a push beyond dairy products and alternatives, with snacks as the next frontier for the adoption of probiotic ingredients. Asia has the advantage of pre-existing widespread consumption of fermented food in local cultures, which are now being converted into packaged solutions. These offer added value and localised experiences that will stand out from global innovations.
Botanical ingredients contribute to growth in naturally functional food through healthy indulgence
Incorporating botanical ingredients, like ginger, and herbal adaptogens, like ashwagandha and ginseng, is not far-fetched in Asia, given their strong reputation culturally. Their application in foods can be elevated through more indulgent categories and more premium, nutritious products to appeal to younger consumers.
The Probiotics and Botanicals: The Next Healthy Food in Asia global briefing provides a comprehensive overview of the Cooking Ingredients and Meals market, providing insight on sales and market potential, retail distribution and company and brand shares. Analysis identifies emerging geographies alongside growth opportunities in the most developed, highest value countries. It also offers strategic analysis of the key trends shaping the industry and consumer demand, such as health and wellness, sustainability, the evolution of eating occasions, in addition to ongoing considerations of convenience and value-for-money in the post-pandemic world. Insight into how these trends are shaping demand informs forecasts to 2028, clearly indicating how the market is expected to change.
Company Coverage:
- Pilkul Miracle Care
- Swisse Me
- Nestle
- itsherbs.com
- Kind Kones
Key Topics Covered:
Introduction
- State of play
- Naturally functional ingredients hold vast potential in foods
- Growing awareness of the benefits of "super ingredients" brings opportunities
The rise of naturally functional food as medicine
- The preventative stage is where natural/traditional ingredients shine
- Preventative food as medicine must be accessible
Potential of probiotics and fermentation
- Asia leads potential of probiotics application in foods
- Promoting the health profile of trendy fermented foods benefits probiotics
- Probiotics expanding beyond dairy, leveraging a gut health positioning
- Position as both indulgent and nutritious
- Creating new segments of opportunity is a long game, but with high rewards to brand equity
- Case study: Pilkul Miracle Care drinking yoghurt merges gut health with sleep quality
- Case study: Swisse Me has made inroads into functional gummies
- Biotics innovation must align with regulation and consumer acceptance
Botanical ingredients for healthy indulgence
- Understanding of botanicals in Asia has developed well from consumer health and tea
- The profile of botanicals is shifting to a more premium one
- Sleep and stress relief claims have surged in nutrition and indulgence categories
- Case study: Nestle's Yiyang Wanning utilises botanicals to convey sleep aid
- Case study: itsherbs.com refreshes traditional Chinese medicinal herbs through snacks
- Case study: Kind Kones infuses spices and ashwagandha in ice cream
- Be mindful of evolving regulations, such as claim guidelines and consumption warnings
Conclusion
- Recommendations/opportunities for growth
- Evolution of probiotics and botanicals for naturally functional food in Asia
For more information about this report visit https://www.researchandmarkets.com/r/1xwrsz
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