Dublin, Sept. 05, 2024 (GLOBE NEWSWIRE) -- The "UK: Home Category Data, The Consumer: Living Room Furniture 2024" report has been added to ResearchAndMarkets.com's offering.
The report offers a comprehensive insight into consumer attitudes in the UK living room furniture market. The report focuses on three key subcategories: overall living room furniture, upholstery living room furniture, and non-upholstered living room furniture.
Consumer data is based on the 2024 UK Living room furniture survey, using a panel of 2,000 nationally representative consumers.
Market Insights
- 30.5% of UK consumers have purchased living room furniture in the last 12 months, with more shoppers having purchased non-upholstered living room furniture due to its lower price points and shorter replacement cycles.
- IKEA is the most purchased from retailer for both upholstery and non-upholstered furniture. IKEA holds the highest conversion rate in the overall living room furniture followed by Amazon
- 62.6% of respondents cited range as the reason for their purchase of living room furniture
- 86.9% of living room furniture consumers undertook some research before buying
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Key Topics Covered:
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Channel Use
- Research Prior to Purchase
- Opinions on Shopping Online
- Views Prior to Purchase
- Category-specific Questions
- Purchasing secondhand
Company Coverage:
- Amazon
- Argos
- B&M
- DFS
- Dunelm
- Furniture Village
- Homesense
- IKEA
- John Lewis & Partners
- Matalan
- Next
- Oak Furnitureland
- ScS
- Sofology
- Stokers
- Swoon
- Wayfair
For more information about this report visit https://www.researchandmarkets.com/r/gs830q
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
