Pune, Sept. 25, 2024 (GLOBE NEWSWIRE) -- Online Language Learning Market Size Analysis:
“According to SNS Insider, the Online Language Learning Market was valued at USD 15 Billion in 2023 and is projected to reach USD 16.14 Billion by 2032, growing at a significant CAGR of 13.3% over the forecast period 2024-2032.”
Market analysis
Governments around the world are increasingly investing in education technology to support the learning of other languages and better global communication. According to recent statistics published by the U.S. Department of Education, federal funding for online learning initiatives increased by 8% in 2023, aimed at improving digital access to language programs for students in both urban and rural areas. Additionally, the EU’s Digital Education Action Plan for 2021-2027 aims to expand digital literacy, and language learning will be a part of this program. As a result of such initiatives and a growing number of partnerships with international online learning platforms, the region appeared to have one of the highest online language learning markets in the world. The global trend for expanding linguistic skills to cater to the globalized workforce needs in combination with strong government funding is likely to support further market growth. The market is driven by the increasing globalization of businesses has heightened the demand for multilingual employees, prompting companies to spend money on language training offered to their employees. Moreover, language learning destination is encouraged by technological advancement, which makes learning a foreign language possible with AI-powered tools and interactive learning platforms. The increase of remote work and virtual education has also accelerated the trend. High penetration rates of the virtual devices and internet access for the regions size of developing countries has also broadened marketer’s geography. Finally, low price and an adequate level of flexibility are also seen as value trade-offs for a great majority of students, professionals, and travellers keen to enhance their international skills around the world.
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Major Players Analysis Listed in this Report are:
- Duolingo (Duolingo Mobile App, Duolingo for Schools)
- Babbel (Babbel Language Learning App, Babbel Live (Interactive Classes))
- Rosetta Stone (Rosetta Stone Language Learning Softwarem Rosetta Stone for Enterprise)
- Busuu (Busuu Mobile App, Busuu for Business)
- Memrise (Memrise Language App, Memrise Pro)
- Preply (Preply Online Language Tutoring, Preply Business Courses)
- Italki (italki Online Language Lessons, italki Community (Language Exchange))
- Lingoda (Lingoda Language Courses, Lingoda Sprint (Intensive Courses))
- Pimsleur (Pimsleur Audio Lessons, Pimsleur All Access Subscription)
- FluentU (FluentU Video-Based Learning, FluentU for Schools)
- Mango Languages (Mango Languages App, Mango Classroom)
- Clozemaster (Clozemaster App, Clozemaster Pro)
- Open English (Open English Live Classes, Open English Junior)
- Voxy (Voxy English Learning Platform, Voxy for Enterprise)
- HelloTalk (HelloTalk Language Exchange App, HelloTalk VIP Subscription)
- Yabla (Yabla Video Language Immersion, Yabla for Schools)
- Cambly (Cambly English Tutoring, Cambly Kids)
- Speexx (Speexx Corporate Language Training, Speexx Live Coaching)
- Lingvist (Lingvist App, Lingvist Pro)
- Mondly (Mondly Language Learning App, Mondly VR (Virtual Reality Language Learning))
Online Language Learning Market Report Scope:
| Report Attributes | Details |
| Market Size in 2023 | USD 15.01 Bn |
| Market Size by 2032 | USD 16.14 Bn |
| CAGR | CAGR of 13.3 % From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Key Regional Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe [Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Key Growth Drivers | • The expansion of e-learning platforms like Coursera, Duolingo, and Babbel has made language learning accessible, flexible, and affordable, catering to diverse audiences. • Incorporation of AI-based language learning tools, such as personalized learning algorithms, speech recognition, and real-time feedback, enhances user engagement and effectiveness. |
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By Learning Mode
The largest segment of the online language learning market is self-learning apps and applications, which surpass tutoring alternatives in terms of user preference. According to UK Department for Education, as of 2022, the number of students who accessed self-learning language apps increased by 12%, an increase led by Duolingo and Babbel. The demand for self-learning apps is caused by their flexibility and convenience, as they allow learners to master foreign languages in a self-paced manner anywhere and anytime. While tutoring is a major mode of language acquisition, especially when it comes to personalized approaches, self-learning apps dominate the market because they are less costly and more engaging and adaptive due to the use of AI. According to, the Indian government’s “Digital India” initiative is a significant contributor to the increase in the number of self-learning app users because it proved the same initiatives across the country, making them more accessible.
By Language Type
English is the most popular type of the online language learning market with largest share, due to its global status of the single required foreign language. As per China’s Ministry of Education, the most widely taught foreign language is English, with over 300 million Chinese students learning English online as of 2022. Additionally, according to, 95% of secondary school students in the European Union are studying English. The demand for English can be explained by its primary status in global business, travel, and education. Although Mandarin and Spanish have also gained popularity as of 2022, English leads by a wide margin thanks to government policies favoring English proficiencies for economic integration.
Online Language Learning Market Segmentation:
By Learning Mode
- Self-Learning Apps and Applications
- Tutoring
By Target Audience
- Individual Learners
- Educational Institutions
- Corporate Sector
- Government and Non-Profit Organizations
By Age Group
- <13 Years
- 13-17 Years
- 18-20 Years
- 21-30 Years
By Language type
- English
- French
- Spanish
- Mandarin Chinese
- German
- Italian
- Arabic
- Japanese
- Korean
- Others
Regional Dominance: Asia-Pacific Leading the Market
The online language learning market has been dominated by the Asia-Pacific region, with its large population base and the rising internet penetration being the key drivers. Moreover, the governments of the region have also been implementing numerous programs to promote language learning. For example, according to the Indian Ministry of Electronics and Information Technology, the number of internet users in India in 2023 grew by 7% and reached 860 million. The majority of learners acquire English language skills, which has been facilitating market growth. China’s Ministry of Education has reported that over 200 million people in China have participated in the market in 2022. Overall, these and the government programs of Japan and South Korea target the development of multilingual competency with a significant emphasis on English for better competitiveness in the global market. These factors have led to regional dominance and will drive the Asia-Pacific market growth in the forecast period.
Latest News
- July 2024: Duolingo announced the launch of its AI-driven language learning companion, aimed at offering a personalized learning experience for users. This development is part of the company’s ongoing commitment to innovation in language education technology.
- May 2024: Babbel entered into a strategic partnership with the French Ministry of Education to integrate its language learning platform into public schools, marking a significant step toward digitalizing language education across the country.
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Key Takeaways
- Governments are playing a crucial role in expanding the online language learning market through increased funding and initiatives.
- Self-learning apps dominate the market by learning mode, driven by convenience, affordability, and widespread accessibility.
- English remains the most popular language for online learning, with significant adoption across Asia and Europe.
- The Asia-Pacific region leads the market, supported by growing internet penetration and government-backed language learning initiatives.
Table of Contents – Major Key Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
6. Competitive Landscape
7. Online Language Learning Market Segmentation, By Learning Mode
8. Online Language Learning Market Segmentation, By Target Audience
9. Online Language Learning Market Segmentation, By Age Group
10. Online Language Learning Market Segmentation, By Language type
11. Regional Analysis
12. Company Profiles
13. Use Cases and Best Practices
14. Conclusion
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