London, Oct. 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the September 2024 Global Mobile Publisher Trust Index (PTI) for apps across the Apple App Store and the Google Play Store.
Pixalate’s Publisher Trust Index (PTI) report offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms. The report includes rankings by geographic region (North America, EMEA, APAC, and LATAM), country, app category, and app store. These rankings are based on multiple factors assessed by Pixalate, including invalid traffic (IVT), popularity, ad density, and engagement scores. Pixalate’s methodology can be found at Publisher Trust Index: Methodology.
The increasing use of curation tools in the advertising supply chain may influence the quality of mobile apps supporting global open programmatic advertising on mobile apps. As publishers and advertisers adopt curation tools to select and deliver relevant content, certain mobile apps may be overlooked or excluded from these curation processes resulting in the possible decline in overall quality of apps available for advertising.
In September 2024, Pixalate’s data science team analyzed over 26.7 billion global open programmatic ad impressions across 12.3 million mobile apps (including apps deemed delisted by Pixalate) from the Apple App Store and Google Play Store to compile this research.
Explore the complete reports to see the top apps in each region across popular mobile platforms:
Top-Ranked Apple App Store Mobile Apps for Open Programmatic Advertising
- North America: WeatherBug - Weather Forecast
- EMEA: Mahjong Club - Solitaire Game
- APAC: Sudoku.com
- LATAM: Sudoku.com
Download the full September 2024 Global Mobile Publisher Trust Index - Apple App store report here.
Top-Ranked Google Play Store Mobile Apps for Open Programmatic Advertising
- North America: WEBTOON
- EMEA: Candy Crush Saga
- APAC: PhonePe UPI, Payment, Recharge
- LATAM: Goods Sort™ - Sorting Games
Download the full September 2024 Global Mobile Publisher Trust Index - Google Play store report here.
Download the Reports
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
DISCLAIMER
The Publisher Trust Index (PTI) reflects Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Our reports and indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. This report is not intended to impugn the standing or reputation of any person, entity or app. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”.
