Pune, Nov. 21, 2024 (GLOBE NEWSWIRE) -- Sales Gamification Software Market Size Analysis:
“The SNS Insider report indicates that the Sales Gamification Software Market size was valued at USD 13.1 billion in 2023 and is expected to grow to USD 90.8 billion by 2032, at a CAGR of 27.4% over the forecast period of 2024-2032.”
The growing adoption of sales gamification software, coupled with the rising demand within the industry, is set to drive significant market expansion. As more businesses recognize the benefits of gamified systems for boosting employee engagement and performance, the software's integration into sales operations is expected to increase, fueling the market's growth. The growing emphasis on employee recognition and motivation is one of the key factors driving growth. With the help of gamification principles, gamification platforms implement game-like concepts, such as leader boards, badges, and rewards into a competitive yet supportive workplace. For instance, 91% of employees are more engaged and motivated in gamified environments. By providing employees with immediate feedback and recognition, which have been shown to increase overall job satisfaction and retention, this increases engagement and productivity. Furthermore, the transition towards digital transformation in multiple sectors is only increasing the need for gamification solutions. With remote and hybrid sales teams becoming everyday norms, the sales and reporting tools that can help track performance, set goals, and keep motivation alive at every point. Gamification platforms thus come equipped with tools & techniques that really motivate remote employees and furthermore, they add tremendous value due to the real-time feedback & progress tracking capabilities.
Telecom companies are one such industry that is using gamification for increasing customer engagement. These companies provide interactive consumer service by indulging the users into well gamified experiences. Not only does this enhance the competitive advantage of the brand, it also leads to a more interactive experience for the customer. Sales gamification software is becoming more available as businesses continue to transition to cloud-based and mobile solutions. The seamless integration capability of these technologies with the overall enterprise systems drive organizations to adopt these solutions in a faster manner to scale and optimize their sales processes. Nevertheless, there are still some challenges, such as the costs of gamification platform development and sustainability, as well as risks of boredom if gamified experiences are not continually varied. However, the market is set to grow with the need for organizations to find new ways to improve performance and increase sales.
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Major Players Analysis Listed in this Report are:
- Playvox (Playvox Gamification, Playvox Workforce Optimization)
- Spinify (Spinify Gamification Platform, Spinify Sales Dashboard)
- Ambition (Ambition Coaching, Ambition Gamification)
- LevelEleven (LevelEleven Sales Performance, LevelEleven Engagement)
- Sales Screen (Sales Screen Gamification, Sales Screen Dashboard)
- SalesHood (SalesHood Platform, SalesHood Training)
- SalesLoft (SalesLoft Engagement, SalesLoft Analytics)
- Xactly (Xactly Incent, Xactly Connect)
- Verint (Verint Engagement Management, Verint Sales Performance)
- Aon (Aon Sales Performance Solutions, Aon Reward Strategy)
- Qstream (Qstream Sales Learning, Qstream Coaching)
- Motive (Motive Sales Gamification, Motive Performance Insights)
- MindTickle (MindTickle Sales Readiness, MindTickle Enablement)
- SAP (SAP Sales Cloud, SAP Enable Now)
- Oracle (Oracle Sales Performance Management, Oracle Cloud HCM)
- Zoho (Zoho CRM, Zoho Motivator)
- BambooHR (BambooHR Performance Management, BambooHR Learning)
- Tandem (Tandem Performance Insights, Tandem Sales Toolkit)
- KnoahSoft (KnoahSoft Quality Monitoring, KnoahSoft Performance Gamification)
- Salesforce (Salesforce Gamification, Salesforce Einstein Analytics)
Sales Gamification Software Market Report Scope:
| Report Attributes | Details |
| Market Size in 2023 | US$ 13.1 Billion |
| Market Size by 2032 | US$ 90.8 Billion |
| CAGR | CAGR of 27.4 % From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Key Regional Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe [Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Key Growth Drivers | • Increasing adoption of sales gamification software by businesses of all sizes to improve sales performance • Rising demand for data-driven sales approaches |
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Segmentation Analysis
By Component
The services segment dominated the market and represented significant revenue share of 68% in 2023, as they are an integral part of the delivery of continuous support, personalization and value-added services, which are major driving factors for customer satisfaction and retention. Consulting, training, and customer support are vital services that help clients deploy products quickly and efficiently by integrating them into their business, which in turn strengthens relationships. For example, in software and technology industries, services like technical support, user training, and maintenance not only enhance customer experience, but also provide a source of recurring revenue through subscription-based models. With enterprises focusing more on being customer-centric, demand for personalized services has grown stronger as it enables business to differentiate itself in the competitive market. The service segment alone places renewed focus on delivering end-to-end customized solutions, targeted specifically to address individual requirements of clients, which is expected to remain a growth driver propelling this fastest growing segment towards being the largest one, shaping up a healthy segmental contribution in the periphery of long term market growth.
Regional Landscape
In 2023, North America held the largest market share, around 42%, due to its advanced technological infrastructure, high adoption rate of innovative software solutions, and a strong emphasis on employee engagement and performance. The region has emerged as a key player, fostering competition among both established companies and startups in the development of next-generation gamification technologies. Sectors such as telecom, retail, and finance are increasingly turning to gamification to enhance sales productivity and customer experience. The region’s mature corporate culture, which closely monitors employee motivation and performance metrics, further encourages businesses to invest in technologies that enhance engagement. With the growing popularity of gamification and the availability of extensive training programs and resources that facilitate its implementation, North America is expected to remain at the forefront of the sales gamification software market, driving innovation and improving sales results across various industries.
Sales Gamification Software Market Segmentation:
By Component
- Solution
- Services
By Deployment Component
- Cloud
- On-Premise
By Organization Size
- Large Enterprise
- Small and Medium Size Enterprise
By End-User
- Telecom
- BFSI
- Education
- Manufacturing
- Healthcare
- Retail
- Others
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Recent Developments
January 2024 – Centrical: Centrical announced a new AI-powered gamification feature that allows real-time performance analysis and personalized content for sales teams. This enhancement aims to drive engagement by tailoring gamification elements to individual user needs.
February 2024 – Microsoft: Microsoft launched an upgraded version of its Dynamics 365 Sales Gamification Tool, which includes advanced analytics to track sales performance and integrate more seamlessly with other Microsoft Office applications.
Table of Contents – Major Key Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
6. Competitive Landscape
7. Sales Gamification Software Market Segmentation, by Component
8. Sales Gamification Software Market Segmentation, by Deployment Component
9. Sales Gamification Software Market Segmentation, by Organization Size
10. Sales Gamification Software Market Segmentation, By End-User
11. Regional Analysis
12. Company Profiles
13. Use Cases and Best Practices
14. Conclusion
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