New York, USA, Nov. 28, 2024 (GLOBE NEWSWIRE) -- Market Overview:
The global 3D digital asset market size was USD 29.31 billion in 2024, estimated at USD 32.99 billion in 2025, and is expected to reach around USD 97.61 billion by 2034, expanding at a CAGR of 12.8% from 2025 to 2034.
Market Introduction:
What is a 3D Asset?
Digital files that depict objects or elements in three dimensions are known as 3D assets. These assets are made up of data that specifies the objects' appearance, texture, and shape so that they can be animated and rendered in a variety of software programs. 3D assets have become an important part of industries such as architecture, film, gaming, and product design.
Businesses are using 3D digital assets more and more to improve customer experiences, increase engagement, and draw in new clients. The market is expanding due in large part to the increasing need for 3D models to improve product visualization.
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Key Takeaways from Report:
- The market is expected to register at a significant CAGR of 12.8%
- The market is expanding due to a number of factors, including the use of virtual reality (VR) and augmented reality (AR), growing gaming, film, and animation industries, and technological advancements.
- The 3D digital asset market analysis is primarily focused on component, application, deployment, vertical, and region.
- Based on deployment analysis, the cloud-based deployment model is anticipated to grow at the fastest pace during the forecast period.
- In 2024, North America dominated the market.
3D Digital Asset Market Dynamics:
Growth Drivers
- Increasing Animation: Animation studios are spending more money on advanced 3D assets to create captivating visuals for animated movies, ads, and video games. Furthermore, the need for 3D assets to support complex animations, from character models and environmental assets to special effects, increases with the number of animation studios. Therefore, as the animation industry develops, so does the need for 3D digital assets, expanding the market demand.
- Rising Digitalization: Due to growing digitalization, there are now more e-commerce platforms that support innovations to improve customer optimization and business operations efficiency. These platforms are incorporating artificial intelligence technologies, such as 3D digital asset management, to create more feature-rich and inventive applications that incorporate three-dimensional product models and draw in a wider range of customers. This will drive the growth of the 3D digital asset market.
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Trends and Opportunities:
- Growing Demand for AI-Integrated Models: AI-integrated models in the gaming sector are a significant trend anticipated to propel the growth of the 3D digital asset market. For example, Valeo unveiled Valeo Racer in March 2024, a reality game created with Advanced Driving Assistance Systems that uses cameras, radar, ultrasonic sensors, and artificial intelligence perception algorithms to replicate a car's real-time environment.
Competitive Analysis:
Major market players are investing heavily in research and development to expand their product base, which will help the 3D digital assets market to grow further. Here are few of the key players operating in the industry:
- Siemens
- Autodesk Inc.
- Unity
- Adobe
- Ikea
- Apple
- Nvidia
- Microsoft
- Sony
- Design Connected
- Meta
- Ansys
- Epic Games
- Hexa
- Sitecore
- Daminion
Regional Insights:
- North America: Due to the incorporation of advanced technologies into already-existing businesses that promote innovation and improve business operations, the North American 3D digital asset market dominated the global market in 2024. The market environment in North America is further strengthened by the existence of significant corporations like Autodesk, Adobe, and Unity providing their services.
- Europe: Because of its strong industrial base, Europe is expected to dominate the market during the forecast period. Important industries such as manufacturing, automotive, and aerospace are gradually incorporating 3D assets into their product design, prototyping, and marketing procedures.
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3D Digital Asset Market Segmentation:
By Component Outlook:
- Hardware
- 3D Scanners
- Motion Capture Systems
- Software
- 3D Modelling
- 3D Scanning Software
- 3D Animation Software
- 3D Rendering & Visualization Software
- Image Reconstruction Software
- Services
- Professional Service
- Managed Service
By Application Outlook:
- Visualization
- Simulation
- Digital Prototyping
- Gaming & Animation
- Virtual Experience
- Marketing & Advertising
- Other
By Deployment Outlook:
- On-premise
- Cloud
By Vertical Outlook:
- Architecture & Construction
- Media & Entertainment
- Manufacturing
- Healthcare & Lifescience
- Retail & E-commerce
- Automotive
- Government & Public Sector
- Other
By Regional Outlook:
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Netherlands
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Malaysia
- South Korea
- Indonesia
- Australia
- Vietnam
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
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