2025 Assessment of the Buy Now Pay Later (BNPL) Industry: Discover Key Trends Driving Market Growth and Uncover the Strategies of Leading Players

Paytm Postpaid, PayPal, Affirm, Klarna, and Splitit Account for the Majority of Global Revenue Shares


Dublin, Jan. 24, 2025 (GLOBE NEWSWIRE) -- The "Buy Now Pay Later Market Report 2025" report has been added to ResearchAndMarkets.com's offering.

This Buy Now Pay Later market report covers market characteristics, size & growth, segmentation, regional & country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.



The buy now pay later market size has grown exponentially in recent years. It will grow from $231.51 billion in 2024 to $343.52 billion in 2025 at a compound annual growth rate (CAGR) of 48.4%. The growth in the historic period can be attributed to e-commerce growth and online shopping trends, consumer demand for flexible payment options, rise of digital wallets and mobile payments, increase in millennial and gen z consumer base, competition among payment service providers.

The buy now pay later market size is expected to see exponential growth in the next few years. It will grow to $1.43 trillion in 2029 at a compound annual growth rate (CAGR) of 43.1%. The growth in the forecast period can be attributed to expansion of BNPL services to physical retail, growth in cross-border e-commerce, adoption by traditional retailers, emphasis on responsible lending and consumer protection, rise of embedded finance and BNPL as a service. Major trends in the forecast period include integration with point-of-sale systems, personalization of BNPL offers, collaboration between BNPL providers and merchants, integration with loyalty programs, regulatory developments in the BNPL space.

The growing adoption of online payment methods is anticipated to drive the expansion of the buy-now-pay-later market in the future. An increase in the growth of E-commerce is expected to propel the growth of the buy now pay later market going forward.

Technological advancement is a key trend gaining popularity in the buy-now-pay-later market. Major market players are concentrating on offering customers cutting-edge digital services to sustain their position in the buy-now-pay-later market. Major companies operating in the buy now pay later market are developing innovative solutions to sustain their position in the BNPL market such as the Galileo Buy Now, Pay Later solution.

North America was the largest region in the buy now, pay later market n 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the buy now pay later market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the buy now pay later market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

Report Scope

Markets Covered:

1) By Channel: Online; POS
2) By Enterprise Size: Large Enterprises; Small & Medium Enterprises
3) By End Use: Consumer Electronics; Fashion & Garment; Healthcare; Leisure & Entertainment; Retail; Others End-User

Subsegments:

1) By Online: E-commerce Platforms; Mobile Apps; Online Marketplaces
2) By Point of Sale (POS): In-store Retail; Restaurant & Hospitality; Service-Based Businesses

Key Companies Profiled in the BNPL Market: Paytm Postpaid; PayPal Holdings Inc.; Affirm Inc.; Klarna Inc.; Splitit Ltd.

Time Series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.

Key Attributes

Report AttributeDetails
No. of Pages200
Forecast Period2025 - 2029
Estimated Market Value (USD) in 2025$343.52 Billion
Forecasted Market Value (USD) by 2029$1430 Billion
Compound Annual Growth Rate43.1%
Regions CoveredGlobal

The major companies featured in this Buy Now Pay Later market report include:

  • Paytm Postpaid
  • PayPal Holdings Inc.
  • Affirm Inc.
  • Klarna Inc.
  • Splitit Ltd.
  • Sezzle Inc.
  • Perpay Inc.
  • Openpay
  • Quadpay Inc.
  • LatitudePay
  • Laybuy Group Holdings Limited
  • Payl8r (Social Money Ltd.)
  • ePayLater
  • Zest Money
  • Lazypay
  • Afterpay Ltd.
  • Zip Co Ltd.
  • FuturePay Inc.
  • Bread Finance
  • PayBright
  • Zebit Inc.
  • Uplift
  • ViaBill
  • Sunbit
  • Katapult
  • Credova
  • Acima Credit
  • Progressive Leasing
  • Flexiti Financial
  • LendCare
  • PayTomorrow
  • Payzer
  • QuickFee
  • SmartPay Leasing
  • SplitPay
  • Zibby

For more information about this report visit https://www.researchandmarkets.com/r/b7xvv3

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Buy Now Pay Later Market

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