The Advertising Research Foundation Proposes New TV Connection Framework Amid Rapidly Evolving Landscape
25. November 2024 09:00 ET
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Advertising Research Foundation
The ARF unveils a new framework redefining U.S. TV connections, highlighting streaming's rise and shifts in Pay TV and Broadband Only usage.
Ogilvy UK “Say Maaate to a Mate” Campaign Wins Grand at the 2024 ARF David Ogilvy Awards
27. September 2024 09:00 ET
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Advertising Research Foundation
ARF names Ogilvy UK’s "Say Maaate to a Mate" for Mayor of London as the 2024 David Ogilvy Awards Grand Winner.
The Advertising Research Foundation Announces Finalists for 2024 David Ogilvy Awards
15. August 2024 10:00 ET
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Advertising Research Foundation
The ARF announced the 2024 David Ogilvy Awards finalists. Winners will be honored at a reception after the Creative Effectiveness Conference.
The Advertising Research Foundation Renews Call For Move To TV-Accessible Households as Basis of TV Audience Measurement
20. Juni 2024 09:00 ET
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Advertising Research Foundation
NEW YORK, June 20, 2024 (GLOBE NEWSWIRE) -- The Advertising Research Foundation (ARF) today renewed its call for a migration from the traditional basis of measurement, “TV Households,” to the more...
The Advertising Research Foundation Unveils Findings From Attention Measurement Validation Initiative Phase Two Report
16. Mai 2024 12:20 ET
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Advertising Research Foundation
ARF released findings comparing 12 attention measurement companies at ATTENTION 2024 in New York.
Advertising Research Foundation Announces Speakers and Programming at Annual AUDIENCExSCIENCE Conference
04. März 2024 12:38 ET
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Advertising Research Foundation
Discover the future of advertising research at AUDIENCExSCIENCE: where tech, data trends, and groundbreaking insights collide.
The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research
29. Februar 2024 12:00 ET
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Advertising Research Foundation
The Handbook for Using AI in Advertising Research, exclusively available to ARF members, fosters industry advancement through collaboration and innovation.