Publishers Face Low CPMs, Pushing Premium Inventory to Private Channels Operative Finds
30. August 2023 09:00 ET
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Operative, Inc.
NEW YORK, Aug. 30, 2023 (GLOBE NEWSWIRE) -- Operative released their benchmark report today titled “1H 2023 State of Digital Advertising” which finds that low CPMs in the first half of 2023 are...
Operative AOS Now Fully Available on Google Cloud
28. August 2023 11:18 ET
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Operative, Inc.
NEW YORK, Aug. 28, 2023 (GLOBE NEWSWIRE) -- Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through Google Cloud Marketplace,...
Operative and Advisr Announce Expanded Partnership to Automate Pre-Sales Planning and Proposal Generation
22. Juni 2023 08:00 ET
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Operative, Inc.
NEW YORK, June 22, 2023 (GLOBE NEWSWIRE) -- Operative has announced an expanded partnership with Advisr that brings its suite of sales tools including, AI driven recommendation engine, automated...
Operative and Audience Platform Partner to Unlock Next-Gen Currency and converged workflows for Advertisers and Media Companies
19. Mai 2023 08:00 ET
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Operative, Inc.
NEW YORK, May 19, 2023 (GLOBE NEWSWIRE) -- Operative is announcing a partnership with Audience Platform to deliver a groundbreaking end-to-end advertising solution to support next-generation...
Operative Expands AOS Rollout to All Key Verticals
12. April 2023 08:00 ET
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Operative, Inc.
NEW YORK, April 12, 2023 (GLOBE NEWSWIRE) -- Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital. The expanded...
Operative to Offer AOS Platform on Google Cloud for Retail Media
27. Dezember 2022 09:00 ET
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Operative, Inc.
NEW YORK, Dec. 27, 2022 (GLOBE NEWSWIRE) -- Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google Cloud. With the AOS...
Operative Deepens Executive Bench With The Appointment of Four Industry Leaders
13. Dezember 2022 08:00 ET
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Operative, Inc.
NEW YORK, Dec. 13, 2022 (GLOBE NEWSWIRE) -- Operative has announced the recent addition of Lindsay Van Kirk, SVP of Product, Mike Pollard, SVP of Strategic Partnerships, David Dembowski, SVP of...
Operative and Imagine Communications Partner to Bring Interoperability and Open Architecture to TV Media
25. April 2022 08:15 ET
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Operative, Inc.
NEW YORK, April 25, 2022 (GLOBE NEWSWIRE) -- Responding to the demand for more flexible, open architectures in AdTech systems, Imagine Communications and Operative announced today they have entered...
Mediaocean and Operative Announce Pilot for Buyers and Sellers
27. Juni 2019 12:09 ET
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Operative, Inc.
NEW YORK, June 27, 2019 (GLOBE NEWSWIRE) -- Mediaocean and Operative have announced the next step in their partnership to create an integrated and electronic buying and selling process for agencies...
Operative Launches “Premium at Scale” Initiative To Accelerate Path For Media Companies To Manage Multi-Channel Media
09. Juli 2018 11:00 ET
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Operative, Inc.
NEW YORK, July 09, 2018 (GLOBE NEWSWIRE) -- As premium content continues to differentiate its value to advertisers relative to other media options, buyers are increasingly wanting to simplify how...