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COLUMBUS, OH -- (MARKET WIRE) -- February 20, 2007 -- When it comes to social networks such as YouTube and MySpace, the planned usage of each determines the composition of users according to...
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COLUMBUS, OH -- (MARKET WIRE) -- February 8, 2007 -- Good customer service is what most loyal consumers expect, all successful retailers strive for and every struggling retailer hopes for. However, in...
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COLUMBUS, OH -- (MARKET WIRE) -- January 31, 2007 -- As Detroit automakers rush to bring new models with new technology to market, many appear to have forgotten to revamp their marketing models to...
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COLUMBUS, OH -- (MARKET WIRE) -- January 24, 2007 -- Marketers' attempts at increasing advertising ROI has heightened their willingness to try non-traditional advertising options, including Word of...
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COLUMBUS, OH -- (MARKET WIRE) -- January 18, 2007 -- In 2006, time magazine chose "you" as the person of the year, Ad Age chose "the consumer" the agency of the year and in 2007 marketers are faced...
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COLUMBUS, OH -- (MARKET WIRE) -- January 12, 2007 -- Consumers appear to be more optimistic about the 2007 economy according to BIGresearch's January Consumer Intentions and Actions Survey (CIA) of...
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COLUMBUS, OH -- (MARKET WIRE) -- December 20, 2006 -- For marketers trying to increase marketing ROI this holiday season, aligning their ad expenditures with what consumers say most influence them to...
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COLUMBUS, OH -- (MARKET WIRE) -- December 12, 2006 -- Today's consumer feels a need to stay connected and that need is driving the adoption and usage of new media according to an analysis of...
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COLUMBUS, OH -- (MARKET WIRE) -- December 11, 2006 -- BIGresearch announced today that it is partnering with The Word of Mouth Marketing Association (WOMMA) in a move that will give WOMMA access to...
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COLUMBUS, OH -- (MARKET WIRE) -- November 27, 2006 -- All I want for Christmas is a gift card could be the title of a new seasonal song as consumers seem to really enjoy getting those little plastic...