LOCAL BROADCAST TV EXPERIENCES RECORD VIEWING FROM ELUSIVE ADULTS 18-34 AS AMERICANS STAY HOME NEW YORK, March 25, 2020 (GLOBE NEWSWIRE) -- TVB, the not-for-profit trade association for local broadcast television, today announced results from an analysis of TV viewership during the COVID-19...

TVB Launches NEXT Women Program NEW YORK, March 11, 2020 (GLOBE NEWSWIRE) -- Today, the Television Bureau of Advertising (TVB), the national association representing local broadcast television, announced the launch of the NEXT...

GfK Research Study Reveals Time Spent with Traditional TV Greater than Time Spent with All Other Media Platforms NEW YORK, Feb. 26, 2020 (GLOBE NEWSWIRE) -- GfK, a trusted leader in market research, in collaboration with TVB, the not-for-profit trade association for local broadcast television, today announced...