TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics NEW YORK and SAN FRANCISCO, July 18, 2022 (GLOBE NEWSWIRE) -- TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand...

First-of-Its-Kind, Four-Screen Ad Effectiveness Study Reveals Screen Size Matters, but Clutter and Other Variables Matter Even More REDWOOD CITY, CA--(Marketwire - Sep 17, 2012) - YuMe, the leading provider of digital brand advertising software and services, in conjunction with the IPG Media Lab, part of IPG Mediabrands, today...