The Advertising Research Foundation Proposes New TV Connection Framework Amid Rapidly Evolving Landscape The ARF unveils a new framework redefining U.S. TV connections, highlighting streaming's rise and shifts in Pay TV and Broadband Only usage.

Ogilvy UK “Say Maaate to a Mate” Campaign Wins Grand at the 2024 ARF David Ogilvy Awards ARF names Ogilvy UK’s "Say Maaate to a Mate" for Mayor of London as the 2024 David Ogilvy Awards Grand Winner.

The Advertising Research Foundation Announces Finalists for 2024 David Ogilvy Awards The ARF announced the 2024 David Ogilvy Awards finalists. Winners will be honored at a reception after the Creative Effectiveness Conference.