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Fullstory acquires Usetiful, turning digital insights into decisive actions, underscoring Fullstory’s commitment to delivering superior experiences.

The behavioral tech company continues to drive customer and partner growth, welcomes new CFO, and celebrates its fifth consecutive year on Inc. 5000 list.

Fullstory, a leading behavioral data company, today unveiled findings from its 2025 Behavioral Insights Benchmark Report, analyzing year-over-year trends.

Fullstory appoints Chad Gold as CFO

Fullstory’s behavioral data is now available anywhere in the enterprise ecosystem

Fullstory’s enterprise accounts continue to be fastest-growing customer segment, with double-digit growth for 14 consecutive quarters

Survey: Fullstory finds most companies lag in real-time personalization, with 41% using AI only as a support tool for tailored shopping experience

Fullstory becomes the first behavioral data company to receive ISO/IEC 42001 certification for AI Management.

Fullstory sees double-digit customer growth upmarket and significant traction with its behavioral data solution.

Former Microsoft, Facebook and Qualtrics executive to accelerate Fullstory’s innovation and growth