Spanish-Language TV Content Remains Integral to U.S. Hispanics’ TV Diet, New Horowitz Survey Shows NEW ROCHELLE, N.Y., June 26, 2018 (GLOBE NEWSWIRE) -- Spanish-language TV remains a critical part of U.S. Hispanics’ TV diet, according to the latest FOCUS Latino: The Media Landscape 2018 report...

The Content Omnivore’s Dilemma: More, Better TV than Ever—and Harder to Find NEW ROCHELLE, N.Y., June 13, 2018 (GLOBE NEWSWIRE) -- Today, more than two-thirds (68%) of TV content viewers stream at least some of their TV content, according to leading consumer research firm...

Competition from dMVPDs Puts New Spin on Competitive Market for Pay TV Subs; Consumers Less Bullish about Multichannel Value Proposition NEW ROCHELLE, N.Y., June 06, 2018 (GLOBE NEWSWIRE) -- Three-quarters (76%) of TV content viewers report subscribing to a traditional pay TV—cable, satellite, or telco—service, down from 86% in 2014,...

For Black Millennials, Brand Values Impact Consumer Endorsement as Much as Innovation, Social Media, and Trendiness, New Horowitz Study Reveals NEW ROCHELLE, N.Y., March 27, 2018 (GLOBE NEWSWIRE) -- In today’s socially and politically polarized environment, brands are often faced with a decision whether to take a stand on hot-button issues...

Call for Speakers and Sponsors: 17th Annual Horowitz Cultural Insights Forum NEW YORK, N.Y., March 16, 2017 (GLOBE NEWSWIRE) -- Horowitz Research announces a call for speakers and sponsors for the 17th Annual Horowitz Cultural Insights Forum, to be held on June 6, 2017 at...