Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats SAN FRANCISCO, May 21, 2019 (GLOBE NEWSWIRE) -- Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, today...

Kantar Health Unveils Novel Mobile Research Method in Health Outcomes NEW YORK, May 24, 2016 (GLOBE NEWSWIRE) -- Kantar Health, a leading global healthcare consulting and market research firm, has launched a new mobile survey application that collects qualitative and...

Leveraging the Holidays to Create Year Round Loyal Shoppers BEDFORD, Mass., Sept. 20, 2012 (GLOBE NEWSWIRE) -- Holiday shoppers will be savvy with their pocketbooks and smartphones this year – setting high expectations for what should be the biggest...

Entertainment Value Trumps Business Use Among First-Gen iPad Users AUBURN HILLS, MI--(Marketwire - March 8, 2011) - Just 30 days prior to the launch of Apple's iPad 2, a study among current iPad owners and intenders points to a clear distinction in how the iPad is...