DTC Advertising Booming in Emerging Markets, but ROI Underperforms in the U.S. RESEARCH TRIANGLE PARK, NC--(Marketwire - Jul 12, 2011) - The return-on-investment for Direct-to-Consumer advertising in the United States lags behind other promotional methods, such as patient...

Pharma Marketing Teams Employ Innovative Performance Metrics in Emerging Markets RESEARCH TRIANGLE PARK, NC--(Marketwire - Jun 30, 2011) - A new report finds that product awareness -- by both physicians and patients -- is rapidly becoming a key performance metric for emerging...

Physician Assistance Now Topping ROI for Pharmaceutical Marketing RESEARCH TRIANGLE PARK, NC--(Marketwire - Jun 23, 2011) - 'Provider support' and other physician assistance strategies show some of the strongest return-on-investment among pharmaceutical marketing...

Pharmaceutical Brands Find Tougher ROI on Direct-to-Consumer Advertising RESEARCH TRIANGLE PARK, NC--(Marketwire - May 17, 2011) - Direct-to-consumer (DTC) advertising remains a key piece of successful marketing efforts. However, product teams are growing less confident...