About 67% of Global Market Access Teams Meet With Regulatory Groups Weekly When Approaching Product Launch
13. Juli 2017 08:45 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - July 13, 2017) - At least 67% of surveyed global market access teams meet with internal regulatory groups weekly in the six months before the first launch...
Pharmaceutical Launch Sequencing Trends: Designing Each Product Launch Sequence From Scratch
05. Juli 2017 18:53 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - July 05, 2017) - About 81% of surveyed Top 10, Top 50, and small pharmaceutical and medical device firms build launch sequences from scratch for each...
Brazil, Russia, India, and China (BRIC) Becoming Popular Second Wave Targets, Recent Study Finds
10. Mai 2017 15:30 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - May 10, 2017) - Emerging markets such as Brazil and India are becoming common second wave targets for pharmaceutical product launches, according to a recent...
At Top Global Pharma Companies, Market Access Activities Begin at Least 16 Months Prior to Launch
30. März 2017 10:18 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - March 30, 2017) - Surveyed Top 10 and Top 50 global companies begin pharmaceutical market access activities on average at least 16 months ahead of product...
US, Germany, and UK Among Most Common First Wave Markets in Launch Sequencing
08. Februar 2017 08:08 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - February 08, 2017) - Trends in pharmaceutical launch sequencing show the United States, Germany, and the United Kingdom among top first major wave markets,...
Pricing Studies Top Pharmaceutical Launch Sequence Spending at $130,000 Per New Product
31. Januar 2017 19:42 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - January 31, 2017) - Research published by Cutting Edge Information shows that the average spending on pricing studies for a single new product launch...
Drug Companies' Launch Sequencing Strategy Influences Approval Team Structure
18. Oktober 2016 08:17 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - October 18, 2016) - Research conducted by Cutting Edge Information found that three-fourths of all surveyed pharmaceutical firms reported having ad hoc...
Pharmaceutical Companies Targeting Major Western Markets for New Drug Launches
14. September 2016 08:08 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - September 14, 2016) - A recent study found that 74% of surveyed drug companies market new products in the US during their first launch wave. During this same...
Pharma Launch Sequencing Trends: Brand Team Involvement in Ad Hoc Committees
24. August 2016 07:41 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - August 24, 2016) - Although pharmaceutical brand teams do not have the final say on their products' launch sequences, they play an active role in ad hoc...
Top Pharma Executives Involved in Product Launch Sequencing Strategic Decisions
10. August 2016 09:14 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - August 10, 2016) - Some of the pharmaceutical industry's top executives are ultimately responsible for their products' launch sequences.According to a...