Pricing Studies Top Pharmaceutical Launch Sequence Spending at $130,000 Per New Product RESEARCH TRIANGLE PARK, NC--(Marketwired - January 31, 2017) - Research published by Cutting Edge Information shows that the average spending on pricing studies for a single new product launch...

Drug Pricing and Reimbursement at Stake Following U.S. Election RESEARCH TRIANGLE PARK, NC--(Marketwired - November 21, 2016) - The fate of pharmaceutical pricing is one of the biggest questions facing the industry following the general election. Currently, U.S....

Pricing Activities Approach $1 Million Budget to Support Innovative Pharmaceutical Products RESEARCH TRIANGLE PARK, NC--(Marketwire - Aug 4, 2011) - The cost to set a price on an innovative drug is nearly $1 million, according to a new study by Cutting Edge Information. Compared to...

Defensive Pricing and Patent Litigation Are Favored Counter-Generics Strategies, for Now RESEARCH TRIANGLE PARK, NC--(Marketwire - Aug 2, 2011) - Short-term strategies, such as patent litigation and defensive pricing, have been the most popular counter-generics tactics for...

57% of Drug Pricing Teams Involved in Phase 2 Development RESEARCH TRIANGLE PARK, NC--(Marketwire - Jun 28, 2011) - Drug pricing departments are now involved in earlier stages of drug development to maximize drug value and address reimbursement issues,...