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New TransUnion Research Reveals Seven in 10 Marketing Leaders Struggle to Connect with Audiences Due to Complex Network of Martech Solutions and Identity Challenges
08. Januar 2025 08:00 ET | TransUnion
CHICAGO, Jan. 08, 2025 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today newly commissioned Forrester Consulting research that reveals the uphill battle many marketing teams face in...
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TransUnion Recognized as a Leader in the Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
03. Dezember 2024 08:00 ET | TransUnion
CHICAGO, Dec. 03, 2024 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) has been named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions. The report evaluates providers on...
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TransUnion and SafeGuard Privacy Unite to Help Marketers Navigate Complicated Compliance Conditions
23. Juli 2024 08:00 ET | TransUnion
CHICAGO, July 23, 2024 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) is announcing a new partnership with SafeGuard Privacy that will help streamline marketers’ vetting for compliance when selecting...
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TransUnion and MRI-Simmons Collaborate to Enable Addressability throughout the Advertising Ecosystem
02. April 2024 08:00 ET | TransUnion
CHICAGO, April 02, 2024 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) today announced a partnership with MRI-Simmons, a leading provider of insights on the American consumer. As two leading data and...
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TransUnion Partners with Samooha, by Snowflake, to Drive Privacy-First Data Collaboration in Advertising
28. Februar 2024 08:00 ET | TransUnion
CHICAGO, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Today, TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience®, and Samooha, by Snowflake, a native data clean...
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Despite Seasonal Dip in Q4 2023, Insurance Shopping Likely to Remain Strong in 2024
22. Februar 2024 08:00 ET | TransUnion
CHICAGO, Feb. 22, 2024 (GLOBE NEWSWIRE) -- Personal and auto insurance shopping is likely to increase in 2024 due to several market factors, according to new research from TransUnion (NYSE: TRU)....
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AdQuick Bolsters Advertising Offering; Partners with TransUnion to Drive Meaningful Outcomes with Out-of-Home Advertising
01. November 2023 08:00 ET | TransUnion
CHICAGO, Nov. 01, 2023 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced a partnership between its marketing solutions business, TruAudience®, and AdQuick, a leading out-of-home (OOH) advertising...
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TransUnion Unveils Integration with AWS Entity Resolution
17. Oktober 2023 08:00 ET | TransUnion
CHICAGO, Oct. 17, 2023 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today that its marketing solutions business, TruAudience®, will integrate its identity product line with AWS Entity...
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Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint
28. September 2023 07:30 ET | TransUnion
CHICAGO, Sept. 28, 2023 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today a partnership between its marketing solutions business, TruAudience®, and Crackle Connex, Chicken Soup for the Soul...
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TransUnion and Magnite Expand Partnership to Extend Audience-based Advertising Across Omnichannel Media
11. Juli 2023 08:00 ET | TransUnion
CHICAGO, July 11, 2023 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) and Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, are expanding their TruAudience® Data...