The Advertising Research Foundation Proposes New TV Connection Framework Amid Rapidly Evolving Landscape The ARF unveils a new framework redefining U.S. TV connections, highlighting streaming's rise and shifts in Pay TV and Broadband Only usage.

Pixalate Releases Q3 2024 Global vMVPD Ad Spend & Invalid Traffic (IVT) Trends Reports for Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV: 70% of Open Programmatic Ad Spend Goes to vMVPD Apps on Roku, 51% on Fire TV London, Oct. 18, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today...

Pixalate Releases Q4 2023 Global vMVPD Ad Spend & Invalid Traffic (IVT) Trends Reports for Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV: Apple TV IVT Rates on Non-vMVPD Apps Are 184% Higher than vMVPD Apps LONDON, March 25, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the...