Promotes Mark Fruehan to Chief Marketing and Business Development Officer

CHATSWORTH, Calif., Oct 21, 1999 (PRIMEZONE) -- (Nasdaq:FONE) announced today that the Company has promoted Mark Fruehan to Chief Marketing and Business Development Officer from Executive Vice President of New Business Development and Strategic Planning.

Chief Executive Officer and President Michael Hedge said, "As Chief Marketing and Business Development Officer, Mark Fruehan will be assigned to lead's marketing efforts and e-commerce initiative. This promotion reflects the Board of Directors' endorsement of Mark's contribution to and his ability to implement the Company's e-commerce strategy. Combined with a tenacious work ethic, his 13 years of wireless experience with carriers, manufacturers and service providers makes him a proven leader in our industry. Most importantly, Mark has demonstrated his ability to achieve results for our company."

Mark Fruehan commented, "From my experience in dealing with the carriers and manufacturers, I believe that the industry desperately needs's comprehensive b2b e-commerce solution. The industry could greatly benefit from the time and cost efficiencies that an e-commerce solution will provide. I am confident that's solution to manage wireless industry transactions from end-to-end via the Internet will be well-received by our customers and the industry at large."

The Company's Internet e-commerce site, is expected to offer some of its web-site benefits to a select group of customers later this month. A more complete capability offering to the Company's entire customer base is scheduled for early 2000.

About Focus Wireless will be offering the wireless telecom industry an e-commerce solution that provides end-to-end transaction management for its business-to-business customer base. The Company will facilitate the sale of wireless products and offer innovative value-added services for its ``B-to-B'' customers, which include manufacturers, carriers, resellers, retailers, and dealers. The Company intends to continue its expansion by targeting existing and emerging wireless telecom distribution channels and will offer comprehensive web-based solutions that will allow more companies reduced barriers to entry of retailing wireless telecom products.

Statements included within this press release that are not historical in nature constitute forward-looking statements for the purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. Investors are cautioned that this press release may contain certain such forward- looking statements that involve substantial risks and uncertainties. When used, the words ``anticipate,'' ``believe, '' ``estimate,'' ``expect'' and similar expressions as they relate to the Company or its management are intended to identify such forward looking statements. The Company's actual results, performance or achievements could differ materially from the results expressed in, or implied by, these forward-looking statements. Risks include potential delays in the completion of developing the Internet e-commerce solution, unanticipated costs to develop and maintain the system and potential lack of customer acceptance of this order processing method. Further management discussion of risks and uncertainties can be found in the Company's quarterly filings with the Securities and Exchange Commission and other periodic filings.


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