Ibbotson Associates Expands Public Relations Department with New Director and Assistant Manager

Chicago, Illinois, UNITED STATES

CHICAGO, Oct. 26, 1999 (PRIMEZONE) -- Ibbotson Associates announced two new appointments to its public relations department-Alexa Auerbach, who will direct Ibbotson's public relations efforts, and Jamie Martin, who will serve as assistant manager.

Prior to joining Ibbotson as director of public relations, Ms. Auerbach worked in the financial communications group of Edelman Public Relations, where she managed public relations and investor relations programs for companies in various industries. Her experience also includes key public relations positions at Eagle River Interactive Inc. and The Financial Relations Board. Ms. Auerbach earned her B.A. in Economics from the University of Pennsylvania.

Recently promoted to assistant manager of public relations, Jamie Martin joined the company in February 1999 as a marketing and technical copy editor and writer. Previously, Ms. Martin was a publications writer for the public relations office at Harding University in Searcy, Ark., where she wrote and copy edited the school's alumni magazine and various publications. A graduate of Harding University, Ms. Martin's prior experience also includes positions at the Appraisal Institute and Dowling and Pope Advertising.

Both Ms. Auerbach and Ms. Martin report to Susan McCrindle Petrarca, managing director in charge of Ibbotson's marketing, public relations and software product management. The company also employs Morrison/Carlisle Inc., a public relations firm located in Alexandria, VA.

Ibbotson Associates, founded by Professor Roger Ibbotson in 1976, is the world's leading authority on asset allocation, providing products and services to help investment professionals make the best asset allocation decisions for their clients.

The company's business lines include consulting and research; investment forecasting, planning and analysis software; educational services ranging from on-site workshops to computer based training; and a widely used line of presentation materials designed to educate clients on asset allocation concepts and investment principles. With offices in Chicago and New York, Ibbotson Associates fills a growing need in the finance and investment industry for an independent, single source provider of investment knowledge, practical application expertise, leading edge technology, educational services and sales presentation tools. Ibbotson markets its integrated product line of investment analytical tools and services to institutional money managers, plan sponsors, and consultants for quantitative analysis, high level decision making and presentations. The company's clients also include financial planners, brokers, mutual fund firms, private bankers and small money managers.


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