Ibbotson's SalesBuilder(tm) Spotlight Illuminates Growth Vs. Value Debate

New Topical Presentation Provides Financial Reps with the Facts Needed to Convince Clients to Hold Both Growth and Value

CHICAGO, May 17, 2000 (PRIMEZONE) -- Ibbotson Associates, the leading provider of asset allocation and investment knowledge and tools, today released "Growth versus Value - Should you be Diversified." - the newest in a presentation series highlighting timely investment topics. The SalesBuilder(tm) Spotlight series is a presentation tool designed to help investment professionals present current market performance in a historical perspective.

"As growth stocks continue to dominate, financial reps tell us they're having trouble convincing clients that diversifying a portion of their clients' assets in value is important," said Mark Kowalczyk, vice president of sales and marketing. "The newest SalesBuilder Spotlight addresses the value-growth debate raging within the industry. Using this product, reps will be able to communicate their position easily with pictures, supporting data and a compelling story."

The new presentation module includes 10 Microsoft(r) PowerPoint(r) images that allow users to illustrate how value stocks have historically outperformed growth, demonstrate growth and value trends, and reinforce the advantages and benefits of diversification. The presentation can be downloaded directly from Ibbotson's web site at www.ibbotson.com.

Ibbotson Associates

Ibbotson Associates, founded by Professor Roger Ibbotson in 1976, is the world's leading authority on asset allocation, providing products and services to help investment professionals make the best asset allocation decisions for their clients.

The company's business lines include consulting and research; investment forecasting, planning and analysis software; educational services ranging from on-site workshops to computer based training; and a widely used line of presentation materials designed to educate clients on asset allocation concepts and investment principles. With offices in Chicago and New York, Ibbotson Associates fills a growing need in the finance and investment industry for an independent, single source provider of investment knowledge, practical application expertise, leading edge technology, educational services and sales presentation tools. Ibbotson markets its integrated product line of investment analytical tools and services to institutional money managers, plan sponsors, and consultants for quantitative analysis, high level decision making and presentations. The company's clients also include financial planners, brokers, mutual fund firms, private bankers and small money managers.


Contact Data