RICHMOND, Va., Feb. 21, 2001 (PRIMEZONE) -- financeware.com, a leading provider of online probability analysis tools for financial advisors and investors, announces the appointment of Steven J. Katcher as the company's Vice President of Business Development and Institutional Sales. Katcher will lead the firm's initiatives in marketing to large financial institutions including mutual fund complexes, insurance companies, variable annuity providers, broker/dealers, distribution intermediaries, and independent advisory firms.
"Steve is a veteran of the financial services industry and we are excited to have him on our team," says David Loeper, president and CEO of financeware.com. "His vast array of experience in marketing, wholesaling, and broker/dealer management will serve us well as we introduce our analytical tools to the institutional arena."
"financeware.com has created an opportunity to change the face of how financial plans are created," says Katcher. "We are providing innovative tools that show a more realistic way of looking at how to plan for the future and set realistic financial expectations for investors."
Katcher has over fifteen years of executive-level experience in the financial services industry. Most recently he headed Katcher Financial Consulting, the company he founded to analyze sales management structures and optimize distribution channels for financial services firms. Katcher was Senior Vice President and Chief Marketing Officer for VESTAX Securities, a broker dealer member of the ING Advisors Network. Katcher also has served as Vice President, National Account Sales for The Penn Mutual Life Insurance Company, as branch manager for Lincoln Investment Planning, Inc., and as president and COO of First Radnor Equities, Inc.
"The cutting-edge architecture we have incorporated into our site makes it tremendously stable and flexible and cuts development time and cost, thereby making it very easy for a large institution to implement within their systems," says Katcher. "I strongly believe that if companies are early adopters of financeware.com's analytical tools they will become better asset gatherers and will build loyalty among their existing client base because they will be doing a better job for them."
About financeware.com
Based in Richmond, Va., financeware.com is powering the future of financial advice through a unique suite of online analysis and client collaboration tools of financial advisors. Founded in 1999, the company is privately held.