Davis & Company Introduces New Guidebook for Conducting Effective Employee Focus Groups


RIVER EDGE, NJ, May 29, 2001 (PRIMEZONE) -- Davis & Company, a leading employee communications consulting firm, has launched a new product called Working Wisdom: Capturing Employee Insights Through Focus Group Research. This 92 page guidebook helps professionals use the focus group experience to uncover the attitudes behind employees' viewpoints and turn this information into effective programs that help the company achieve its goals.

"Focus groups get at the heart of what employees are thinking and feeling in a way that surveys cannot," said Alison Davis, Davis & Company CEO. "Yet many organizations lack the resources or budget to hire an expert to manage focus groups. This book is for those who'd like a guide to conduct their own focus groups."

Working Wisdom is written specifically for professionals in internal communications, human resources, training, corporate communications, organizational development, and change management. The guidebook spells out the steps for leading employee focus groups. It contains examples, case studies, practical tips, and learning exercises. The manual also shares techniques for creating trust so that people feel comfortable opening up and sharing honest opinions. Much of the advice in the book is gleaned from Davis & Company's nearly two decades of experience conducting employee focus groups for its Fortune 500 clients.

Working Wisdom is available for $275 for a single copy, $247.50 for two or more. A new Website, www.davisandco.com/focusgroup, contain excerpts from the book, a table of contents, and other details about the book, in addition to general information about employee focus groups.

Since 1984, Davis & Company has been a leader in employee communications consulting, helping companies reach, engage and motivate their employees. In addition to consulting, Davis & Company offers small group workshops on topics ranging from helping managers communicate, to measuring the effectiveness of communication programs. For more information about Working Wisdom or any of Davis & Company's services, visit www.davisandco.com or call (201) 342-7288.



            

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