SAN FRANCISCO, July 10, 2001 (PRIMEZONE) -- The 2001 NHL Stanley Cup Champion Colorado Avalanche, and Eyetide Media Inc., developer of the next-generation screensaver network(tm), are teaming up to deliver nearly 50 game action and celebration photos straight to fans' computer desktops from www.eyetide.com/avalanche. Using Eyetide's screensaver application -- the Eyetide Viewer -- fans can now customize their desktops with full-screen photos from this year's Stanley Cup Finals Game Seven, the post-game celebration at the Pepsi Center, and the victory parade that followed in the streets of downtown Denver.
The official Colorado Avalanche-Stanley Cup 2001 screensaver provides fans with an interactive experience where each image is linked to actions and information. Using a sleek, mouse-activated toolbar, fans can browse game stats, player bios, and Stanley Cup information, and/or they can purchase merchandise, memorabilia, and next season's game tickets as soon as they go on sale. In addition, right from their screensaver, fans can jump to the Avalanche and NHL Websites for the latest information and hockey coverage. Finally, the screensaver automatically updates every day, so there's no effort required; users receive new images and information through an unobtrusive background download process.
"The Avalanche's victory and post-game celebration generated exceptional photos that our fans can enjoy," said Hayne Ellis, Colorado Avalanche Director of New Media. "We're excited to leverage Eyetide's platform as a way to help fans continue celebrating and keep them excited and interested throughout the off-season by drawing them back to our Website."
Colorado sports success with the Eyetide Viewer was proven during last year's professional football season when more than 2,000 fans downloaded the official Denver Broncos screensaver in the first 24 hours following launch, kicking-off a total count of nearly 6,000 football fan downloads in the first week. Also, an average of 55% of total unique users clicked through to the related Broncos' Website.
"By taking advantage of our platform, the Avalanche are extending their brand as well as the momentum of fan support that mounted throughout this past season," said co-founder Lars Albright, Eyetide's VP of Business Development. "Throughout a sports team's season and right through the off-season, the Viewer offers an engaging tool for fans to stay connected to their favorite team."
For the upcoming season, the Colorado Avalanche plan to continue using Eyetide's platform to distribute new photos after each game.
About Eyetide Media, Inc.
Eyetide Media, Inc. has created a software platform that revolutionizes the way media assets are distributed and viewed via the Internet. Eyetide's next-generation screensaver network turns the idle computer screen into a new media channel, allowing partners to broadcast rich interactive content directly to user desktops every day. In addition to the Colorado Avalanche, Eyetide's present media partners include the Denver Broncos, the Miami Dolphins, Sony Pictures, Magnum Photos, and more. Eyetide Media can be found on the Internet at www.eyetide.com.
-0-
CONTACT: Eyetide Media, Inc.
Anne Roy
(415) 615-9980 x214
anne@eyetide.com