SEBASTOPOL, Calif., Jan. 14, 2002 (PRIMEZONE) -- Alternative transportation developer ZAP (Nasdaq:ZAPP) today announced that veteran marketer Gerry Guerin has joined the company as its director of sales & marketing.
Initially hired as a consultant in October, Guerin brings more than 25 years of marketing management, retail chain store, and mass merchandise experience to assist ZAP in expanding the retail marketplace for its electric scooters, bicycles and other alternative transportation and recreational vehicles.
Previously, Guerin was the founder of Monterey Marketing and Western Regional Sales Manager for Federated Group.
"We look forward to 2002 as a continuation of the challenging market and competitive conditions that exist in the emerging personal transportation industry," said Guerin. "My goal here is to answer the challenge and focus on the many opportunities in front of us. We need to be aggressive in recognizing these opportunities. In addition, we need to be leaner and smarter. Giving consumers a compelling reason to buy through innovation and value will be our strategy in the coming year."
Guerin is a former Marine and a graduate of the University of San Francisco. He has won numerous national and international awards for sales and marketing leadership. For further information, visit http://www.zapworld.com/news/guerin.htm.