Alera Technologies Awarded Editor's Choice Distinction for DVD Recording Solution

DVD+RW Cruiser External FireWire DVD Recorder Featuring A-Connect Multiple I/O Options Wins at DVDplusRW.org


VAN NUYS, Calif., March 8, 2002 (PRIMEZONE) -- Alera Technologies, developer and manufacturer of Advanced Optical Recording Solutions, proudly announces that its DVD+RW Cruiser(tm) DVD Recorder has won the first DVDplusRW.org Editor's Choice Award for outstanding achievement. DVDplusRW.org is an independent international Website supporting the new DVD+RW DVD recording format that has been developed by the DVD+RW Alliance.

The DVD+RW Alliance seeks to develop and promote a universally compatible, rewritable DVD format to enable true convergence between personal computing and consumer electronics products. DVD+RW Alliance members include Alera Technologies, Dell, Hewlett-Packard Company, MCC/Verbatim, Philips Electronics, Ricoh Company Ltd., Sony Corporation, Thomson Multimedia and Yamaha Corporation, among others.

"All in all, I am very impressed with the efforts made by Alera Technologies to distinguish its DVD+RW product from its competitors. It is a very good CD-R/CD-RW/DVD+RW drive, which offers many advantages being supplied in an external casing with flexible connection options, and it comes with a very well-acknowledged software package," stated Jorg Kennis, Editor of DVDplusRW.org. "The Alera DVD+RW Cruiser respectfully deserves the very first DVDplusRW.org Editor's Choice Award for outstanding achievement."

(Please see http://www.dvdplusrw.org/pc/alera_dvdplusrwcruiser.html for full review)

The DVD+RW Cruiser DVD Recorder provides video professionals and enthusiasts with the key features needed for creating DVDs or CDs. It has the tools to author professional video presentations and put them on DVD discs in a format that can be played back on most DVD set top players and computer DVD-ROM drives. The DVD+RW Cruiser is also an excellent tool for archiving and exchanging data.

"Alera Technologies is very pleased with the acceptance and success of our DVD recording solutions and their universal A-Connect architecture providing users with the means to use our products on multiple systems," noted Perry Solomon, President and CEO of Alera Technologies. "This Editor's Choice Award recognizes the DVD+RW Cruiser as a unique implementation of DVD recording technology providing professional strength capabilities in a package that can be easily used in the home or office and is especially gratifying."

The DVD+RW Cruiser is based on DVD+RW technology which boasts the fastest DVD ReWrite speeds and also reads DVD+RW, DVD Video, DVD-ROM, CD-ROM, CD-R and CD-RW discs and writes CD-R and CD-RW. The DVD+RW Cruiser solution includes an A-Connect(tm) FireWire IEEE 1394 Connection Kit and extensive Video Editing and Data Management software as well as one of the most popular DVD players.

The DVD+RW Cruiser can be connected to multiple systems with different interfaces by merely changing cables. The DVD+RW Cruiser external solution is offered with A-Connect(tm) FireWire IEEE 1394 Connection Kit for PC. The DVD+RW Cruiser can also be connected with optional A-Connect USB 2.0 Connection Kit (Alera Technologies Part No. 240111), A-Connect Cardbus/PCMCIA Connection Kits (Alera Technologies Part No. 240112) and optional Macintosh A-Connect FireWire Connection Kits (Alera Technologies Part No. 240115 includes Charismac Discribe software for Macintosh). A-Connect kits extend portability between systems with different connection ports and buses.

The DVD+RW Cruiser (Alera Technologies Part No. 270103) has an estimated street price of $699. Alera Technologies' full line of DVD and CD recording and duplication solutions is on retail shelves now and is featured at CompUSA, eCost, J & R, PC Mall and MacMall, in addition to other leading retailers, and is available to resellers through Ingram Micro, the world's largest micro computer distributor. Complete information is available at www.aleratec.com .

More on Alera Technologies

Alera Technologies is a leading developer and manufacturer of "Prosumers' Choice" solutions for the DVD and CD recording technology markets. Alera Technologies exciting new DVD and CD recording solutions are creating a new standard in the industry with professional strength solutions at consumer prices that are exceptionally easy to use and understand. The Alera Technologies offering is augmented with advanced high performance DVD and CD media, and unique, useful accessories. Alera Technologies is headquartered at 7949 Woodley Ave., Van Nuys, CA 91406. For more information visit www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-442-9989, or FAX: 1-818-475-5200.



            

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