BI Nutraceuticals Showcases Hauser's Top Ingredients at Supply Side East Show


LONG BEACH, Calif., May 1, 2002 (PRIMEZONE) -- BI Nutraceuticals (BI) will feature Hauser, Inc.'s top ingredients at the upcoming Supply Side East Show in Seacaucus, NJ. Featured ingredients at the booth will include: Rossentia(tm), RoseOx(r), and the HIDHA(r) tuna oil products. BI, a leading supplier of nutritional ingredients servicing the dietary supplement, pharmaceutical and food industries, manufactures, markets and distributes a diverse product offering, including whole herb powders and teas, unique fruit and vegetable ingredients, herbal extracts and other nutritional supplements. The featured ingredients will be located at the BI booth no. 1107 in the exhibit hall of the Meadowlands Exposition Center on May 7-8 from 12:00 p.m. to 5:00 p.m.

"The Supply Side East show is the perfect outlet for BI to reinforce its position as the central unit for the marketing and sales of Hauser, Inc.'s quality products. BI and Hauser have always capitalized on the synergies shared between the companies, and will continue to position the products for the ultimate benefit of both companies," says Peter Hafermann, vice president.

BI markets and sells many of Hauser's unique ingredients including, two antioxidants derived from the common savory herb rosemary, both having GRAS (Generally Recognized as Safe) status: RoseOx(r) is a proprietary lipid soluble antioxidant standardized on carnosic acid and Rossentia(tm) is a novel water soluble antioxidant standardized on Oxygen Radical Absorbance Capacity (ORAC). HIDHA(r) tuna oil products, sold by the Hauser Functional Food Ingredients (FFI) group, are the richest natural source of DHA (docosahexaenoic acid). DHA is a nutritionally important Omega-3 fatty acid that has benefits related to eye health, brain development and cardiovascular function.

Hauser is headquartered in Long Beach, California and Longmont, Colorado, and is a leading supplier of herbal extracts and nutritional supplements. The science-based company also provides interdisciplinary laboratory testing services, chemical engineering services, and contract research and development. The company's products and services are principally marketed to the pharmaceutical, dietary supplement and food ingredient businesses.

BI, founded in 1977 and headquartered in Long Beach, California, is a full service supplier of dietary supplements. BI manufactured products undergo quality testing under the Identilok(r) species identification process. BI's products include whole herb powders and teas, standardized and drug ratio extracts, custom blends designed for specific indications, vitamins, minerals and other dietary supplements.

For more information call 720-652-7001, email phafermann@botanicals.com or visit www.botanicals.com.



            

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