Kinetic Networks Launches Three Comprehensive Business Intelligence Solutions

KNI Provides Complete Picture Solutions for Marketing, Merchandising and Sales Activity


SAN FRANCISCO, July 31, 2002 (PRIMEZONE) -- Kinetic Networks, Inc., a leading provider of business intelligence applications, today announced the availability of three new end-to-end solutions that allow business managers to interact more effectively with their data. iFusion Marketing, iFusion Merchandising and iFusion Web Sales Analysis help businesses impact their bottom line by quickly rolling out high-end, comprehensive reporting and analytics.

iFusion Marketing -- Integrating customer, sales and Web data, the solution gives marketers increased visibility into customers' spending patterns and the effectiveness of marketing campaigns.

iFusion Merchandising -- Integrating sales, inventory and fulfillment data, merchandisers gain powerful insight into which brands are selling well and why.

iFusion Web Sales Analysis -- Integrating marketing, sales and Web data, KNI surpasses packaged Web traffic solution functionality and delivers real business analysis of key performance indicators.

Based on MicroStrategy's revolutionary new 7i platform, these solutions provide an unprecedented level of reporting and OLAP functionality through a Web-based, pure HTML interface.

About Kinetic Networks, Inc.

Kinetic Networks (http://www.kineticnetworks.com) is a managed service provider that specializes in building and maintaining interactive, Web-based reporting solutions for both large and small companies. From implementation to ongoing application maintenance, Kinetic Networks provides services that dramatically reduce the costs and risks associated with building robust reporting solutions. By leveraging industry proven methodologies, Kinetic Networks has helped many companies implement high impact applications within 8 - 10 weeks. Kinetic Networks has a growing list of Fortune 500 customers who rely on their implementation and support services to supply mission critical reporting to their business users quickly and affordably.

iFusion

Kinetic Networks' iFusion is a thin-client, pure HTML reporting solution that is built on MicroStrategy's industry leading business intelligence platform. iFusion includes a Java-based data extraction (ETL) framework that can integrate data from a wide variety of source systems and databases. This allows Kinetic Networks to provide customers with a high quality and powerful solution for analytics, reporting and data mining. These technologies make it possible for Kinetic Networks to deliver customized business applications in a fraction of standard implementation times, typically 8-10 weeks.

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