INDIANAPOLIS, Nov. 20, 2002 (PRIMEZONE) -- Newly crowned NASCAR Winston Cup champion Tony Stewart has been named spokesman and technical advisor for NASCAR Silicon Motor Speedway(tm) Racing Centers, William R. Donaldson, Chairman and CEO of Interactive Motorsports and Entertainment Corp. (OTCBB:IMTS), has announced. Perfect Line, Inc., a wholly owned subsidiary of IMTS, owns and operates the unique NASCAR Silicon Motor Speedway(tm) mall-based racing centers.
Stewart will be featured in promotions, advertising and point-of-sale material for NASCAR Silicon Motor Speedway(tm) and will also make appearances at racing center locations throughout the country.
In addition, Stewart will offer his technical expertise as a consultant to the management of NASCAR Silicon Motor Speedway(tm), providing valuable input from the perspective of the NASCAR Winston Cup champion. Stewart will receive one of the unique NASCAR racing simulators used in the racing centers and will race privately on the simulator to gather technical information for NASCAR Silicon Motor Speedway(tm) management.
"We are pleased to be able to make this announcement shortly after Tony Stewart's winning of the NASCAR Winston Cup championship," said Donaldson. "Tony's popularity with racing fans around the country is very evident, and he's also known as a driver who enjoys racing any kind of car at any time. It's great to have him as part of the NASCAR Silicon Motor Speedway(tm) team."
"I've visited NASCAR Silicon Motor Speedway(tm) several times and have enjoyed racing in the simulators," said Stewart. "It's the closest thing to real NASCAR Winston Cup racing that exists, and it will be both fun and interesting to help make it even better for the fans who race in the simulators."
Perfect Line's NASCAR Silicon Motor Speedway(tm) racing centers are the largest chain of officially licensed, NASCAR-branded interactive entertainment stores in the world, and offer its customers the most popular NASCAR merchandise available. Perfect Line has integrated sophisticated proprietary racing simulator technology with an exclusive NASCAR license for location-based entertainment and licenses for popular NASCAR tracks and teams. NASCAR racing is considered the number one spectator sport in America, with an estimated 75 million fans and over $1 billion in NASCAR branded retail merchandise sales.
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Forward-looking statements
Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, and the business prospects of Interactive Motorsports and Entertainment Corporation, are subject to a number of risks and uncertainties that may cause the Company's actual results in future periods to differ materially from the forward-looking statements. These risks and uncertainties include, among other things, the outlook of the economy and the effect on future revenues, access to and cost of capital, uncertainty of new product development, competition, and dependence on updated technology and licenses and leases.
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