STOCKHOLM, Sweden, Dec. 16, 2002 (PRIMEZONE) -- Framfab's expanded collaboration with Kellogg's involves the development of an online platform for Kellogg's adult-oriented brands, including a series of brand and promotional websites for Corn Flakes, Special K and All-Bran.
The platform, the purpose of which is to make Kellogg's marketing activities in traditional media more efficient, will eventually be an integral part of the company's sales effort. The goal is to maximize brand interaction and synergies among the various media channels.
According to Jesper Lund Jacobsen, Consumer Promotion Manager for Nordisk Kellogg's, "It is extremely important to us that communication with our customers be top-notch and offer concrete value. Framfab demonstrated both professionalism and creative excellence in its work on our Kellogg's Byn website for children. The resulting quality and commercial benefits far exceeded our expectations. Thus, expanding our collaboration with Framfab was the next logical step."
With Internet among its media mix, Kellogg's hopes to enhance the impact of its marketing investments without accruing significantly higher costs. The long-range objective of the effort is closer interaction with consumers in order to encourage loyalty and awareness of the company's various brands.
Framfab's offices in Malmo and Copenhagen will carry out the assignment together. The initial websites will be up and running early next year.
For more information please contact: Framfab Sweden Christian Braendshoi, Key Account Manager +46 40 630 02 59 chrisitian.braendshoi@framfab.se Framfab Denmark Thomas Klausbo, Key Account Manager +45 39 16 29 72 thomas.klausbo@framfab.dk Framfab AB Tobias Bulow, Group Communications Manager +46 709 41 22 58 tobias.bulow@framfab.se
Framfab is a leading provider of consulting services and business solutions based on Internet technology. Most of Framfab's customers are big international companies, including 3M, AXA, the Coca-Cola Company, Danske Bank, Electrolux, Ericsson, Hydro Texaco, IKEA, Kellogg's, Maersk Sealand, NEC Packard-Bell, Nike, Observer, Postbank, Quelle Versicherungen, SAAB, Volvo Car Corporation, Volvo Group and UBS. Framfab operates in Denmark, France, Germany, the Netherlands and Sweden. The company is quoted on the O list of the Stockholm Stock Exchange (ticker symbol FRAM). For more information, please visit www.framfab.com.
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