The Scheer Advertising Group/Norman J. Stevens Advertising Agency, Inc. Welcomes Patrick G. Boegel into Media Department, Will Handle Strategic Media Planning for Burlington Coat Factory, Subsidiaries


SOUTH ORANGE, N.J., Feb. 7, 2003 (PRIMEZONE) -- The Scheer Advertising Group/Norman J. Stevens Advertising Agency, Inc. announced today that Patrick G. Boegel has joined their team. Mr. Boegel has been appointed Media Supervisor of the South Orange-based agency. In this position, he will oversee the creation and implementation of strategic media planning at the agency for Burlington Coat Factory and its subsidiaries, while assisting in the development of new business opportunities.

"Patrick really understands consumer attitudes and media consumption habits," says Mark Scheer, Executive Vice President of the Scheer Advertising Group. "His experience in managing multi-million dollar corporate branding campaigns has brought him that, as well as a keen sense of the new directions in media. We're very lucky to have him on board."

Boegel comes to The Scheer Advertising Group/ Norman J. Stevens Advertising Agency, Inc. from Kirshenbaum Bond and Partners in New York City, where he spent over three years as Media Supervisor. In his seven years of industry experience, he has managed media campaigns ranging from telecommunications to personal finance. Mr. Boegel is a graduate of LeMoyne College in Syracuse, NY.

About The Scheer Advertising Group/Norman J. Stevens Advertising Agency, Inc.

In business for over 65 years, this family-owned and operated agency's roster includes GE Major appliances, Burlington Coat Factory, Cohoes, Totally 4Kids, Baby Depot, Luxury Linens, Gary's Wine Marketplace, Calabria Restaurant Group, WestStar Fine Homes, and Saint Barnabas Hospice and Palliative Care Center. The agency is proud to have maintained relationships with several of its clients for over 50 years.

The Scheer Advertising Group/Norman J. Stevens Advertising Agency, Inc. is one of New Jersey's largest advertising agencies, with gross billings of over $50 million. The Scheer Advertising Group, of which Mark Scheer is Executive Vice President, is comprised of three agencies: William N. Scheer Advertising, Scheer Advertising Agency, Inc., and Norman J. Stevens Advertising Agency, Inc.

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