Convio and Campbell & Company Form Strategic Alliance to Help Nonprofits Optimize Fundraising and Marketing

AUSTIN, Texas, July 24, 2003 (PRIMEZONE) -- Convio, Inc. and Campbell & Company -- two of the nation's leading companies serving nonprofits -- today announced a strategic alliance that will help charitable and membership-based organizations become more effective at fundraising, marketing and developing a sustainable support base. The new partnership brings together Campbell's strength in fundraising and marketing counsel with Convio's advanced online tools for more effective fundraising and management of constituent relationships.

Providing leadership in philanthropy for more than 25 years, Campbell & Company is a national consulting firm offering a broad range of services in institutional advancement, fundraising, marketing and communications as well as executive search. Campbell & Company was the first firm to place marketing at the very heart of the philanthropic process and is known for its constituent-centered approach. Convio -- the leading online Constituent Relationship Management (eCRM) company serving the nonprofit sector -- provides Internet software and services that help organizations more effectively attract, motivate and retain constituents for fundraising and marketing as well as other forms of support and participation. Convio's fast-growing roster of clients includes many of the nation's top nonprofit groups.

"Campbell & Company strives to provide comprehensive counsel to meet our clients needs, so we believe strongly in partnering with companies that have complementary expertise and products," said Edith Falk, President, Campbell & Company. "Fundraising and marketing success in today's Internet world requires a combination of strong counsel and specialized technology solutions. Convio is an ideal addition to our family of partners because it offers the most comprehensive and effective suite of Internet software and services available today for nonprofits."

Campbell & Company has helped more than 700 nonprofit organizations anticipate, manage and respond more effectively to the challenges of the philanthropic marketplace. The firm's diverse client base includes major universities, independent schools, social service agencies, national medical centers, conservation groups, professional associations, cultural organizations and performing arts groups.

"Renowned for delivering results over many years to a broad spectrum of nonprofits, Campbell recognizes that integrating the online medium with offline activities is increasingly important to its clients," said Vinay Bhagat, founder and Chief Strategy Officer, Convio. "At the same time, Convio wants to make the best fundraising counsel readily and seamlessly available to the organizations we serve. This partnership will make it easier and more efficient for nonprofits working with both firms to meet their development goals."

About Campbell & Company

Founded in 1976, Campbell & Company is a national philanthropic consulting firm offering a full range of services, including capital and endowment campaign counsel, annual and planned giving program counsel, feasibility studies and development audits, volunteer and staff training, marketing and communications plans and materials, case statements, board development, and executive search. Campbell & Company's seasoned institutional professionals average more than 20 years of experience in the nonprofit sector. The firm is headquartered in Chicago, with regional offices in Boston, Cleveland, Los Angeles, Phoenix, Seattle and Washington D.C. Campbell & Company is a member of the American Association of Fund-Raising Counsel (AAFRC).

Campbell & Company's clients include the American Cancer Society, The Nature Conservancy, DePaul University, Aquarium of the Pacific, Roundabout Theatre Company, Chicago Children's Museum, Children's National Medical Center, Phoenix Zoo, National PTA, Seattle Country Day School, the Morton Arboretum, Arizona Foundation for Women and Illinois State University. For more information, please visit

About Convio

Convio is the leading online Constituent Relationship Management (eCRM) company serving the nonprofit sector. Convio provides Internet software and services to help organizations attract, motivate and retain constituents for fundraising, marketing, advocacy and other forms of support. Convio's product suite includes modules for Web content management, email marketing, general fundraising and membership, advocacy, special events, volunteer fundraising and also online directories and surveys. The Convio platform automatically shares data among all product modules and with offline databases, giving nonprofits a unified and more complete view of each constituent so staff can conduct personalized and targeted marketing. Convio also offers consulting services to help nonprofits adopt online marketing best practices.

Convio's clients include three presidential campaigns, Easter Seals, American Diabetes Association, Mothers Against Drunk Driving, The American Society for the Prevention of Cruelty to Animals, The Susan G. Komen Breast Cancer Foundation, Y-ME National Breast Cancer Organization, AVON Foundation, Chesapeake Bay Foundation, KCET Community Television of Southern California, Carnegie Museums of Pittsburgh, National Trust For Historic Preservation, Georgetown University, and the University of Texas at Austin's alumni association, the Texas Exes. For more information, please visit

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