VitaCube Systems Holdings, Inc. Appoints New Member to its Board of Directors

DENVER, Feb. 19, 2004 (PRIMEZONE) -- VitaCube Systems Holdings, Inc. (OTCBB:VCBE) announced today that it has appointed John B. (Jeb) McCandless to its Board of Directors effective immediately.

Jeb McCandless is well-known and respected in the network marketing industry. From 1995 to October 2003, he worked at USANA Health Sciences where he served as Senior Vice President and Chief Operating Officer. USANA is a publicly held (NASDAQ - USNA) nutritional supplement company which sells its products through network marketing. It is headquartered in Salt Lake City. During his 7-year tenure, Mr. McCandless helped the company sales grow from $24 million to $123 million.

"This appointment to our Board of Directors is monumental for the company," said Sanford Greenberg, CEO of VitaCube. "Jeb McCandless will be instrumental in the future success of VitaCube and I am confident that his expertise will take our network marketing business to a much higher level."

Mr. Greenberg noted that VitaCube intends to use Jeb's extensive experience and understanding of the network marketing industry to assist with strategies for the development of VitaCube Network, Inc., a wholly owned subsidiary of VitaCube Systems Holdings, Inc.

"I believe that VitaCube is properly poised to become a large player in the Network Marketing industry. I will do everything I can to assure that the corporation stays well ahead of the growth which will come from the field," stated Mr. McCandless. "I look forward to this challenge and to working with the executives and management team at VitaCube."

Mr. McCandless currently serves as Vice President of Technical Services at Weider Nutrition International in Salt Lake City, UT. He received M.A. and M.B.A. degrees from The Claremont Graduate School, Claremont, CA, and an M.S. from the College of Medicine at the University of Utah, Salt Lake City and a B.A. in Zoology from The University of California, Santa Barbara.

VitaCube Systems Holdings, Inc. is a provider of high-quality meal replacement powder and premium nutritional dietary supplements. Recently, the company began selling its products through its newly created network marketing organization. VitaCube products are not sold in grocery or mass-market retail stores.

The company's commitment to product integrity and the health needs of its customers has earned VitaCube Systems a loyal following of over 350 world-class athletes that include:

- Two Time World Champion Denver Broncos coach Mike Shanahan

- 2001 World Series Co-MVPs Curt Schilling, pitcher for the Boston Red Sox, and Randy Johnson, pitcher for the Arizona Diamondbacks

- Miami Dolphins All-Pro quarterback Brian Griese

- 2002 Olympic snowboard bronze medalist J.J. Thomas

- Los Angeles Dodgers home run leader and First Baseman for the Oakland A's Eric Karros

VitaCube's products and other information concerning VitaCube, including its network marketing division, are described on VitaCube's website at

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including prospects for VitaCube's distribution network. Actual results may differ from those discussed in such forward-looking statements.

Certain statements in this release regarding the company's agreements are in accordance with the guidelines established by the Federal Trade Commission for endorsements in advertising.


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