Advanced Plant Pharmaceuticals, Inc. Announces Launch of Lo-Chol(TM) Television Marketing Campaign

Two-Minute Commercial To Rollout Nationally Week of March 8

NEW YORK, March 9, 2004 (PRIMEZONE) -- Advanced Plant Pharmaceuticals, Inc. (APPI) (OTCBB:APPI), a company that utilizes whole plants through a proprietary (patent pending) manufacturing process to develop all-natural whole plant pharmaceuticals and nutritionals, has announced the launching of its television marketing campaign nationally with the airing of a two-minute commercial beginning the week of March 8, 2004.

The commercial, which can be viewed on the internet at , marks the beginning of a national rollout of a television marketing campaign that will include infomercials hosted by Ed McMahon which are expected to air in the near future. Initially, the commercial will air on various cable and broadcast channels to include national and regional exposure. Cable channels involved in the initial media buys are DISH network Men's Channel (national), Fine Living (national), Metro TV (New York), Outdoor Channel (national), and YES Network (New York). Broadcast channels included in the initial media buy are KDFX Palm Springs (FOX), KESQ Palm Springs (ABC), WFLA Tampa (NBC), KVVU Las Vegas (FOX) and KTUD Las Vegas (UPN).

David Lieberman, CEO of Advanced Plant Pharmaceuticals, Inc., said, "We look forward to building our television marketing campaign with not only this initial 2-minute commercial, but also with the Ed McMahon infomercials that are in the final stages of production and media placement. As we build brand recognition for Lo-Chol(TM), we believe there will be a steady increase in Lo-Chol(TM) revenues."

About Global Media Products,

Global Media Products (GMP) is a results-based business consultancy to companies worldwide. GMP provides comprehensive marketing, distribution, manufacturing and capital markets services to firms with proven business models and significant growth potential. GMP partners with select companies who can leverage GMP's multiple business channels domestically and internationally. Global Media Products key resources are its principals and its network. GMP's principals have over 45 years of experience consulting on consumer products, healthcare, technology, business services and publishing with expertise in strategy and scaling up core business processes ranging from product development to media exposure to retail distribution. GMP operates as the lead source to an established group of global marketing, manufacturing and distribution companies, investors and financial institutions.

About Advanced Plant Pharmaceuticals

Advanced Plant Pharmaceuticals, Inc. (APPI) focuses on the research and development of plant-based dietary supplements. The company has a patent pending process that utilizes whole plants to manufacture all natural dietary supplements. APPI uses this process to manufacture products, which the company plans to distribute worldwide through various sales distribution contracts or majority-owned spin-off companies. Current products include patented Lo-Chol(TM). Corporate website:

Forward-Looking Statements:

This release contains forward-looking statements within the meaning and pursuant to the Safe Harbor provisions of the Securities Litigation Reform Act of 1995 and involve risks and uncertainties that may individually or mutually impact the matters herein described, including but not limited to product development and acceptance, manufacturing, competition, regulatory and/or other factors, which are outside the control of the Company.


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