KIRYAT BIALIK, Israel and LAS VEGAS, Sept. 21, 2004 (PRIMEZONE) -- Integrated Software Development Ltd. (ISD) (Pink Sheets:ITDJ), a provider of enterprise software aimed primarily at small and medium sized enterprises, today announced it had strengthened its sales and marketing team and appointed a new Marketing Manager.
As part of ISD's strategy to increase its sales and marketing initiatives, the Company has recruited five additional sales and marketing staff together with a new Marketing Manager. The new Manager, Mr. Dror Cohen, brings extensive sales and marketing experience in a range of industries including serving as Marketing Manager of the First International Bank, one of Israel's leading banks. His focus will be on developing a strategic marketing and sales approach to target the large and growing market for ISD's enterprise solution, BENEFIT, for small to medium sized organizations. Mr. Cohen will also lead the new expanded sales team.
BENEFIT is an easy-to-employ solution, which includes many CRM functions focusing on the small to medium sized organization's need for greater internal efficiency, cost control, and customer service quality. Key features include best-of-breed functionality, high scalability, application flexibility, low total cost of ownership and rapid return on investment (ROI). BENEFIT brings many advanced functions to the small and medium business market generally only available in CRM packages aimed at large enterprises.
"We are very excited by the tremendous market interest in BENEFIT, both in Israel and the new international markets we have begun to operate in," said Moti Maram, CEO of ISD. "We are pleased to have Dror join our team as Marketing Manager. His solid knowledge of our industry and excellent track record should greatly contribute to our efforts to be a leading provider of enterprise software solutions in our target markets. We are very confident that our new stronger sales and marketing force is a major step towards attaining our objective of further growing our business."
About ISD
ISD Ltd. is an Israeli software company providing enterprise software that enables small and medium sized enterprises to optimize functions such as workforce management, contact center operations and asset management. The easy-to-employ solution, BENEFIT, includes many Customer Resource Management (CRM) functions with the focus on customer need for greater internal efficiency, cost control and maintaining customer service quality. BENEFIT is already used by over 3,000 users in more than 200 organizations across a wide range of functions and industries.
For more information, please contact Moshe Gee, at 011-972-544-440-296 or invest@isdsoft.com or visit us on the Web at www.isdsoft.com.
Forward-Looking Statements
Certain statements in this news release may contain "forward-looking" information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.