FORT LAUDERDALE, Fla., Nov. 16, 2004 (PRIMEZONE) -- Natural Harmony Foods, Inc. (Pink Sheets:NHYF), a producer and marketer of unique, natural protein foods, reported today that another recent market study has validated its business model.
According to a recent study published by Reuters Business Insight entitled "New Profit Opportunities in Health and Nutrition to 2009", predictions from food industry executives polled suggest that by 2009, cholesterol-lowering foods will be the most profitable health food -- pushing current trends, such as low-carb foods, well down the list. The report also identifies a variety of other consumer health concerns and the relationship between nutrition and purchasing habits.
"Cholesterol remains the single, most modifiable risk factor for coronary heart disease, which is the number-one cause of death around the world; and as the cholesterol-lowering function of soy protein continues to be confirmed, this report and similar recent studies are further evidence to support the validity of our SoyLean(r) product concept," said Sam Dewar, CEO and founder of Natural Harmony Foods. "More and more consumers are looking for health benefits associated with their food products, and Natural Harmony Foods identified this trend towards cholesterol-reducing foods several years ago. Our SoyLean(r) products address this market need without sacrificing the taste and texture of familiar foods, such as hamburgers, pork sausage and fried chicken."
Natural Harmony Foods owns the popular SoyLean(r) brand, which marries the taste and nutrition of natural, lean beef, chicken and pork with the health benefits of soy. The company's trial products were introduced in 2002 in Southern Florida Publix supermarkets, where they were the first meat products ever to gain U.S. government approval to include the soy heart health claim on their labeling.
For full retail commercial production, Natural Harmony Foods intends to launch a line of five products in the coming months. These will include the company's signature SoyLean(r) Flame Broiled Beef Patties alongside four new items: SoyLean(r) Breakfast Sausage, SoyLean(r) Chicken Patties, SoyLean(r) Beef Meatballs, and SoyLean(r) Chicken Strips.
Natural Harmony Foods anticipates that SoyLean(r) brand products will be available in supermarkets and natural foods stores all along the East Coast by Q2 2005; the full national rollout is expected to follow over the next 18 months. SoyLean(r) brand products have been developed for a broad range of consumers who enjoy the taste and texture of real meat but want to make healthier diet choices and are aware of the health benefits of soy.
About Natural Harmony Foods
Natural Harmony Foods, Inc. (Pink Sheets:NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoyLean(r) products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates.
Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, and changes in our business strategies.