SAN ANTONIO, March 17, 2005 (PRIMEZONE) -- Sweet Success Enterprises Inc. (Pink Sheets:SWTS): The study, "A Potential Decline in Life Expectancy in the United States in the 21st Century," being published today in the New England Journal of Medicine, concluded that current trends in obesity in the United States suggest that the steady rise in life expectancy during the past two centuries may soon come to an end.
"Within 50 years obesity likely will shorten the average life span of 77.6 years by at least two to five years. That's more than the impact of cancer or heart disease," said lead author S. Jay Olshansky, a longevity researcher at the University of Illinois at Chicago.
A study co-author Dr. David Ludwig of Children's Hospital Boston cited some daunting statistics on obesity:
-- Two-thirds of U.S. adults are overweight or obese; one-third
of adults qualify as obese.
-- Up to 30 percent of U.S. children are overweight, and
childhood obesity has more than doubled in the past 25 years.
-- Childhood diabetes has increased 10-fold in the past 20 years.
"We think today's younger generation will have shorter and less healthy lives than their parents for the first time in modern history unless we intervene," Olshansky said.
"Research is indicating that Americans, especially young Americans, need drastic changes in their diet and Lifestyles. We hope to be a catalyst in that change," said Chairman and CEO of Sweet Success, William Gallagher. Initial production for the All-natural Sweet Success Complete Fuel shakes are scheduled for March 28, 2005.
Sweet Success has historically ranked as the number two best-selling diet shake. Its brand recognition is almost 70 percent among the target market. As part of the Nestle USA product line, Sweet Success(tm) achieved sales in excess of $300 million primarily through the leading major retail grocery and drug chains, and gained as much as 18% market share.
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