Brinkman Outdoors Introduces New 'ShrimpBaby' Lure

'Oh Baby, It's ShrimpBaby'


BEEVILLE, Texas , March 23, 2005 (PRIMEZONE) -- Brinkman Outdoors, Inc. (Pink Sheets:BKOU) introduces new "ShrimpBaby" to its growing product line. Inspired by it's predecessor the Sliding Weight Shrimp, "ShrimpBaby" relies on the same-patented design, which allows life-like swimming action to the lures. Following the success of the Sliding Weight Shrimp which is distributed in major retailer's from Texas to Florida and through the Carolina's and up the east coast, "ShrimpBaby" fills a need for life-like finesse bait that mimic's juvenile bait shrimp, fooling the most finicky quarry.

Company spokesman and VP of Product Marketing Keeton Eoff stated, "We put a lot of time and effort bringing functional and effective products to the marketplace. We owe a lot of thanks to the anglers who give us feedback and assistance in designing these unique and life-like lures. He went on to say "the most unique aspect of this product is that it is 'reversible' allowing the angler to modify its retrieve to more effectively imitate live shrimp."

Brinkman Outdoors is a manufacturer of innovative fishing products, including the "Sliding Weight" Crawfish JR, CrawBaby, Shrimp, and ShrimpBaby soft plastic baits. www.slidingweight.com. Primary customers include wholesale distributors, major retailers such as Wal-Mart and Bass Pro Shops plus local independent retail tackle stores. Brinkman Outdoors' patented product design gives it a competitive advantage, with increasing repeat sales, proving our products are a success. They catch fish!

This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities and Exchange Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties. Although Brinkman Outdoors Inc. believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate.


            

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