WILMINGTON, Del., March 28, 2005 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS), a leading technology provider of mobile content solutions for operators, ASPs and content providers, reported a successful takeoff rate today for the first U.S.-based mobile entertainment service launched on the m-Wise platform. The platform is now connected to premium billing accounts of several U.S. mobile operators including Cingular, AT&T and T-Mobile. Connectivity to Sprint PCS is expected in the near future. The content available to subscribers includes ring tones, pictures, games and video files all from a catalogue of 1000's of top quality content items.
m-Wise is supplying its Service Delivery Platform (SDP) Content Management and Delivery Platform as a fully hosted service including the management of all content and delivery to U.S.-based subscribers and the management and deployment of billing over premium SMS.
As of today, after only three weeks in the market, over 10,000 U.S. users accessed the service and requested downloads. According to the projections of marketing partner, based on the current conversion rates of advertising and user acquisition, by the end of this year a target of over 50,000 customers will be achieved.
The service offers a subscription model for a wide variety of downloadable to handsets content, such as ring tones, wallpapers and games. In this model the end user is charged a fixed monthly fee, billed by premium SMS through m-Wise billing engine, to receive weekly updated content straight to his handset.
This service is first of several similar agreements m-Wise is currently completing and will be launched during the second and third quarters of 2005. This type of service agreement is in line with m-Wise management's plan to increase the Company's revenues from content services. According to BMI, U.S. ring tones retail sales in 2005 are expected to surpass $500M, up from $245M in 2004 and $68M in 2003.
About m-Wise
Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with the de facto Service Delivery Platform and related value-added data engines.
Working closely with leading operators, ASPs and content providers, m-Wise is committed to take the lead and keep up to date with the latest industry headways in areas as diverse as content management and delivery, infotainment, mobile gaming and mobile community services. The Service Delivery Platform, the MOMA Platform, includes carrier-grade application provisioning and development utilities, infrastructure connectivity layers, billing, global delivery, content management, and customer support tools.
Safe-Harbor Statement
This press release contains "forward-looking statements". These forward-looking statements use words such as "believes", "intends", "expects", "may", "will", "should", "plan", "projected", "contemplates", "anticipates" or similar statements. These statements are based on our beliefs, as well as assumptions we have used based upon information currently available to us. Because these statements reflect our current views concerning future events, these statements involve risks, uncertainties and assumptions. Actual future results may differ significantly from the results discussed in the forward-looking statements. A reader, whether investing in our common stock or not, should not place undue reliance on these forward-looking statements, which apply only as of the date of this press release.